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BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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Differentiating<br />

Delivering<br />

Stewarding<br />

Embeddedness<br />

Long‐term<br />

Orientation<br />

Connectedness<br />

Cons<strong>is</strong>tency<br />

Reliability<br />

Reputation<br />

Passion<br />

Originality<br />

...<strong>is</strong> d<strong>is</strong>connected from the world around it.<br />

...<strong>is</strong> d<strong>is</strong>tant from its stakeholders.<br />

...has lost all sense of connectedness with society.<br />

...<strong>is</strong> not related to its environment.<br />

...considers maintaining a long-term relationship with its stakeholders important.<br />

...expects to be working with its stakeholders for a long time.<br />

... does not plan for the long term.<br />

...works hard for success in the future.<br />

…does not aim to protect and improve the quality of the local community.<br />

...aims to create a better life for future generations.<br />

...contributes to the well-being of society.<br />

...does not aim to protect and improve the quality of the local environment.<br />

...respects the values, norms and traditions of the communities in which it<br />

operates.<br />

...stays true to its corporate purpose.<br />

...does not offer continuity.<br />

...has a clear corporate purpose that it pursues.<br />

...has a corporate purpose that <strong>is</strong> cons<strong>is</strong>tent over time.<br />

...has shown me that it keeps its prom<strong>is</strong>es.<br />

...delivers on what it prom<strong>is</strong>es.<br />

...makes prom<strong>is</strong>es that are not credible.<br />

...makes reliable prom<strong>is</strong>es.<br />

...has a good reputation in the community.<br />

...has a good reputation in the industry.<br />

...<strong>is</strong> not actively involved in the community.<br />

...<strong>is</strong> known as a good place to work.<br />

...has a good reputation among its customers.<br />

...seems passionate about what it does.<br />

...appears highly motivated to excel in everything it does.<br />

... does not appear to have a sense of purpose.<br />

...<strong>is</strong> a compassionate organization.<br />

...has a corporate purpose that <strong>is</strong> different from other companies.<br />

...has a corporate purpose that stands out from other companies in the same<br />

industry.<br />

...has a corporate purpose that <strong>is</strong> not unique.<br />

...has a corporate purpose that clearly d<strong>is</strong>tingu<strong>is</strong>hes it from other companies.<br />

In <strong>your</strong> opinion, to what extent <strong>is</strong> the overall functioning of th<strong>is</strong> company's leader sat<strong>is</strong>factory?<br />

In <strong>your</strong> opinion, how effective <strong>is</strong> th<strong>is</strong> company's leader?<br />

In <strong>your</strong> opinion, how capable <strong>is</strong> th<strong>is</strong> company's leader?<br />

In <strong>your</strong> opinion, how important <strong>is</strong> the role of leadership in establ<strong>is</strong>hing the authenticity of a firm's<br />

corporate purpose?<br />

44

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