Annual Report 2014

Activity report
Ceramic tiles
2.4
Ceramic tiles
In 2014, every market
in Latin America came
with its own set of
challenges. This was
also the case for Etex’s
ceramic floor and wall
tiles: a business that
posted mixed results
across the continent, yet
performed excellently
in Colombia. Through
pioneering innovation,
we managed to maintain
our competitive edge.
ppA bathroom decorated with
Deco Antique Mix tiles from
Cerámico San Lorenzo. Picture
provided by San Lorenzo Colombia.
Ever since the early 1990s, Etex has been
supplying ceramic floor and wall tiles to
the Latin American market. Starting from
Chile, we gradually expanded to also cover
Argentina and Peru. And more recently, in
2012, we set up a base in Colombia.
Up-to-date production facilities
Up until now, our factory in Colombia had
one production line. We opened the second
one in 2014. At our Peruvian factory, three
production lines manufacture ceramic tiles
for the local and Chilean market, where we
do not have a production facility. Finally,
our 4 factories in Argentina operate six
production lines, while a smaller factory in
Mexico serves the US market.
Today, the ceramic tile capacity of Etex
enables us to secure prime market shares
in each of our distribution markets. Etex,
backed by our renowned brands Cordillera
and San Lorenzo, is perceived by Latin
American markets as a premium supplier of
quality ceramic floor and wall tiles.
Where trends meet innovation
Ceramic tiles are popular floor and wall
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