Addressing the harmful use of alcohol - WHO Western Pacific Region

8. Regulating alcohol marketing
Table 8.4 : Legislative examples
Liquor Reform Act, Victoria, Australia (1998)
115A Prohibited advertising or promotion
1) The Director may give a notice to a licensee banning the licensee from advertising or
promoting—
a) the supply of liquor by the licensee; or
b) the conduct of licensed premises by the licensee—
if, in the opinion of the Director, the advertising or promotion, or the proposed
advertising or promotion, is likely to encourage irresponsible consumption of alcohol or
is otherwise not in the public interest.
2) A licensee to whom a notice applies must comply with the notice. 120 penalty units.
Sale of Liquor Act, New Zealand (added 1999)
154A. Promotion of excessive consumption of alcohol- Every person commits an offence and is
liable to a fine not exceeding New Zealand $5000 [U.S. $3,744] who, being a licensee or manager
of licensed premises, does anything in the promotion of the business conducted on the premises,
or in the promotion of any event or activity held or conducted on the premises, that is intended or
likely to encourage persons on the licensed premises to consume alcohol to an excessive extent.
Alcohol Beverage Control Act, Thailand (2008)
30. Sale of alcohol beverage in the following methods or manners is prohibited: …
3) Discount for sale promotion purpose;
4) Giving or offering to give the right to attend a competition or performance or to win
some rewards, or any other privileges in favour of alcohol beverage buyers or those
bringing the packages, labels or any other materials related to the alcohol beverage to
exchange or trade with anything;
5) Distributing, attaching, giving or trading with alcohol beverage or with other products
or providing other services, as the case may be, or distributing alcohol beverage as
sample of the beverage or motivating the public to consume alcohol beverage as well
as setting sale conditions in the manner that the consumers are directly or indirectly
forced to buy the alcohol beverage; and
6) Sale of alcohol beverage by any means or manners announced by the Minister with
advice of the Committee.
Table 8.5 : Suggested legislative text
Every person commits an offence punishable on conviction by a fine of XX who undertakes a
promotion or other activities (including price discounting or supply of alcohol free of charge) that
is likely to encourage rapid or excessive consumption of alcohol.
Return to TOC
95