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Addressing the harmful use of alcohol - WHO Western Pacific Region

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<strong>Addressing</strong> <strong>the</strong> <strong>harmful</strong> <strong>use</strong> <strong>of</strong> <strong>alcohol</strong> : A guide to developing effective <strong>alcohol</strong> legislation<br />

drinkers. Prevention strategies, such as education and persuasion, although perhaps<br />

<strong>the</strong> most widely applied, are not necessarily effective. Recent evidence suggests that<br />

population-based policy measures such as taxation are <strong>the</strong> most cost-effective public<br />

health response to <strong>the</strong> <strong>alcohol</strong>-related disease burden in countries with moderate<br />

and high levels <strong>of</strong> <strong>alcohol</strong> consumption, whereas measures targeted at high-risk or<br />

<strong>harmful</strong> drinkers, such as brief interventions, appear to be more effective where <strong>the</strong><br />

rates <strong>of</strong> hazardous consumption <strong>of</strong> <strong>alcohol</strong> are lower.<br />

The focus <strong>of</strong> this guide<br />

Based on recognition by <strong>the</strong> World Health Assembly <strong>of</strong> evidence-based strategies and<br />

interventions to reduce <strong>alcohol</strong>-related harm, this guide foc<strong>use</strong>s on policies that research<br />

reviews have identified as most effective and cost-effective, and that require legislation to<br />

implement.<br />

The guide provides legislative advice for implementing policies:<br />

• To reduce <strong>the</strong> affordability <strong>of</strong> <strong>alcohol</strong> through policies on taxation and price;<br />

• To reduce <strong>the</strong> availability <strong>of</strong> <strong>alcohol</strong> by restricting and/or regulating <strong>the</strong> sale <strong>of</strong> <strong>alcohol</strong> to<br />

<strong>the</strong> public;<br />

• To reduce <strong>alcohol</strong> consumption by children and young people by setting a minimum age<br />

for sale and purchase;<br />

• To monitor and enforce legislation and policy;<br />

• To reduce exposure to <strong>alcohol</strong> marketing; and<br />

• To deter drinking and driving.<br />

Alcohol legislation should be undertaken with careful consideration <strong>of</strong> local circumstances and<br />

<strong>the</strong> preparation <strong>of</strong> an implementation plan. The last section <strong>of</strong> this guide <strong>of</strong>fers a checklist for<br />

an implementation process and discussion <strong>of</strong> implementation issues.<br />

4 Return to TOC

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