Addressing the harmful use of alcohol - WHO Western Pacific Region

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8. Regulating alcohol marketing Table 8.4 : Legislative examples Liquor Reform Act, Victoria, Australia (1998) 115A Prohibited advertising or promotion 1) The Director may give a notice to a licensee banning the licensee from advertising or promoting— a) the supply of liquor by the licensee; or b) the conduct of licensed premises by the licensee— if, in the opinion of the Director, the advertising or promotion, or the proposed advertising or promotion, is likely to encourage irresponsible consumption of alcohol or is otherwise not in the public interest. 2) A licensee to whom a notice applies must comply with the notice. 120 penalty units. Sale of Liquor Act, New Zealand (added 1999) 154A. Promotion of excessive consumption of alcohol- Every person commits an offence and is liable to a fine not exceeding New Zealand $5000 [U.S. $3,744] who, being a licensee or manager of licensed premises, does anything in the promotion of the business conducted on the premises, or in the promotion of any event or activity held or conducted on the premises, that is intended or likely to encourage persons on the licensed premises to consume alcohol to an excessive extent. Alcohol Beverage Control Act, Thailand (2008) 30. Sale of alcohol beverage in the following methods or manners is prohibited: … 3) Discount for sale promotion purpose; 4) Giving or offering to give the right to attend a competition or performance or to win some rewards, or any other privileges in favour of alcohol beverage buyers or those bringing the packages, labels or any other materials related to the alcohol beverage to exchange or trade with anything; 5) Distributing, attaching, giving or trading with alcohol beverage or with other products or providing other services, as the case may be, or distributing alcohol beverage as sample of the beverage or motivating the public to consume alcohol beverage as well as setting sale conditions in the manner that the consumers are directly or indirectly forced to buy the alcohol beverage; and 6) Sale of alcohol beverage by any means or manners announced by the Minister with advice of the Committee. Table 8.5 : Suggested legislative text Every person commits an offence punishable on conviction by a fine of XX who undertakes a promotion or other activities (including price discounting or supply of alcohol free of charge) that is likely to encourage rapid or excessive consumption of alcohol. Return to TOC 95
9. Deterring drink-driving Rationale Alcohol-related traffic crashes are a significant contributor to alcohol-related harm. A number of countries have experienced rapid increases in numbers of vehicles, including motorcycles, together with rising traffic injury rates to which increased or changing patterns of drinking have contributed. There is a measurable increase in driving impairment at low levels of alcohol in the blood. Compared to drivers with zero blood alcohol, drivers with a blood alcohol content (BAC of 0.05gm/100ml) are 38% more likely to be involved in a crash and drivers with 0.08gm/100ml are almost 2.7 times more likely to be involved in a crash (Dubowski 2007). Worldwide, drink-drive legislation in 60 out of 83 countries (excluding countries with religiously mandated zero limits) now set a BAC limit of 0.05 g or less per 100 ml. In the Western Pacific Region, Fiji, Malaysia, Singapore and New Zealand have limits of 0.08 g/100 ml (although New Zealand’s Land Transport Safety Authority has recommended a change to 0.05 g/100 ml). The Republic of Korea has a BAC of 0.05 g/100 ml, as have all states and territories of Australia since 1989. China and Japan have a BAC of 0.03 g/100 ml. Not all countries in the Western Pacific Region have established legal BACs. However, countries with otherwise limited policy or law on alcohol have in the last few years been making progress on drink-driving legislation. Viet Nam’s 2008 Traffic Laws, implemented in July 2009, prohibit driving of cars or trucks with any alcohol in the blood, subject to a fine and two months suspension of licence, or a fine and a one month suspension for motorcyclists with more than 50 mg/100ml of blood (Hanh 2009). Accidents due to alcohol use are not covered by health insurance or state compensation. The Organization for Economic Cooperation and Development (OECD) and the European Union now recommend a BAC of 0.02 g/100 ml or less for novice drivers or young drivers, who are more susceptible to alcohol than older drivers. For example, in 2006 the Netherlands lowered its BAC for the first five years of driving, based on evidence that young male drivers in particular were involved in a quarter of all crashes and were not responding to existing measures. 96 Return to TOC
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Table of Contents Acknowledgments v
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7. Monitoring and enforcement 74 Ra
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1. Introduction Purpose and audienc
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2. The importance of public health
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3. Reducing affordability Alcohol t
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3. Reducing affordability Registeri
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3. Reducing affordability Monitorin
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4. Regulating availability Rational
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Page 112 and 113: References Academy of Medical Scien
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Page 116 and 117: References Huckle, T., P. Sweetsur,
Page 118 and 119: References Rise, J. Natvig, H., Sto
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Addressing the harmful use of alcohol - WHO Western Pacific Region

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