CMX 2004 - Plumbing & HVAC
CMX 2004 - Plumbing & HVAC
CMX 2004 - Plumbing & HVAC
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Madok Manufacturing<br />
Meeting the customer’s needs<br />
Simple formula proves a successful recipe<br />
Madok Manufacturing Limited of<br />
Brantford, Ont. has found success,<br />
in large part, through its<br />
•<br />
ability to respond to the needs of its<br />
customers, reports company president<br />
Allan Antcliffe, P.Eng.<br />
In a nutshell, the company’s formula<br />
revolves around its ability to provide<br />
high quality heat transfer coils which are<br />
custom-designed to the specific application,<br />
competitively priced and delivered<br />
fast and on time – every time, he added.<br />
Incorporated in 1975, Madok is a<br />
Canadian manufacturer of custom designed<br />
copper tube/aluminum plate-fin<br />
heat transfer coils and has been licensed<br />
to distribute and apply Heresite(r) protective<br />
coatings in Canada since 1987.<br />
“Our early growth was based on our<br />
ability to supply ‘exact’ replacements,<br />
within very short lead times, for heating<br />
and cooling coils which had failed due<br />
to freezing, corrosion or other causes.<br />
While rapid delivery of replacement<br />
coils remains an important part of our<br />
business, we supply many new coil<br />
applications as well,” Antcliffe reports.<br />
Madok currently supplies:<br />
Booster coils<br />
Fluid (cooling and heating) coils<br />
Standard steam coils<br />
• Evaporator coils<br />
Condenser/heat reclaim coils<br />
• Special coils<br />
Standard lead time is four weeks,<br />
with a one-week ‘fast delivery’ option<br />
normally available.<br />
The addition of Heresite protective<br />
coatings was a logical extension of the<br />
coil business. Heresite prolongs the life<br />
of heating and cooling coils, air/fume<br />
handling equipment and other components<br />
that must be installed in a corrosive<br />
atmosphere, including salt water,<br />
Antcliffe explained.<br />
While Heresite coating can be<br />
applied to Madok products, the majority<br />
of the company’s coating business is<br />
applied to coils and other components –<br />
including complete units – supplied by<br />
customers across Canada.<br />
Madok will showcase its line of heat<br />
transfer coils and Heresite coatings at<br />
<strong>CMX</strong> <strong>2004</strong> in Toronto March 25-27. “As<br />
a small business with no outside sales<br />
force and a limited travel budget, the<br />
<strong>CMX</strong> show provides an opportunity for<br />
face-to-face meetings with many current<br />
and potential customers whom we<br />
would otherwise only communicate<br />
with by telephone or fax,” reports<br />
Antcliffe.<br />
The company has established a web<br />
site at www.madok.com and is seeing an<br />
increasing percentage of business communications<br />
by e-mail.<br />
Like any successful company, those<br />
individuals who deal with customers on<br />
a day-to-day basis play a major role.<br />
They include: Antcliffe, a mechanical<br />
engineer and 27-year veteran of the<br />
<strong>HVAC</strong>/R industry. He joined Madok in<br />
1994 after 17 years with KeepRite and<br />
purchased the company in 1996.<br />
Randy Catherwood, inside sales, joined<br />
Madok in 1983 and is best able to discuss<br />
how Madok’s coil-making capabilities<br />
can match customer requirements.<br />
Frank Hignell, inside sales, is also a Keep-<br />
Heat Transfer Coils &<br />
Corrosion Protection Coatings<br />
The Madok team, from left, Randy<br />
Catherwood, Allan Antcliffe and<br />
Frank Hignell.<br />
Rite veteran. He joined Madok in 1994 and<br />
is primarily involved with custom products,<br />
including heating/cooling coils.<br />
Success also means support for the<br />
industry as a whole. Madok contributes<br />
to ASHRAE research at the ‘Investor’<br />
level. Antcliffe is currently president of<br />
the Brantford chapter of RSES and has<br />
been a speaker at the organization’s<br />
national conferences in the past. The<br />
company is the founder and ongoing<br />
sponsor of the Irvin M. Bodine Memorial<br />
Award presented annually to the<br />
individual achieving the highest RSES<br />
certificate examination mark (for CM<br />
designation) during the previous year.<br />
What does the future hold for this<br />
small manufacturer? In <strong>2004</strong> and<br />
beyond Madok Manufacturing will<br />
pursue new markets and customers for<br />
its current products, look at new heat<br />
transfer surfaces and equipment necessary<br />
to expand its line, and expand its<br />
manufacturing capability to meet growing<br />
customer needs.<br />
■ New Coil Applications<br />
■ Exact Coil Replacements<br />
■ Rapid Delivery<br />
■ Heresite Protective Coatings<br />
Madok Manufacturing is the<br />
Canadian licencee for<br />
Heresite Protective Coatings Inc.<br />
Manitowoc, WI<br />
MANUFACTURING LIMITED<br />
50 Morrell St., Brantford, Ontario N3T 4J5<br />
Tel (519) 756-5760 Fax (519) 756-5768<br />
mail@madok.com www.madok.com<br />
Circle Number 140 for More Information<br />
38 <strong>Plumbing</strong> & <strong>HVAC</strong> Product News – March/April <strong>2004</strong> www.plumbingandhvac.ca
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