2012 SD Chargers Media Guide_PROOF.P - Seahawks Online ...

BUSINESS OPERATIONS STAFFOWNERSHIP, COACHING &ADMINISTRATIONJOHN LEATHERWOODBusiness Operations AssistantGEORGETTE ROGERSReceptionistNICOLETTA RUHLDirector of Digital MediaRuhl is in her first season as director of digital media.The digital media department was created in 2012 torevamp the Chargers’ presence in digital space. Its goals are toincrease online revenue and grow the Chargers audience withinChargers controlled digital media such as Chargers.com,Chargers social media sites and Chargers mobile applications.Ruhl joined the Chargers in Sept. 2009 as manager of businessdevelopment after spending the previous seven monthsas the web/marketing coordinator at MakingOf, Inc. in SanFrancisco. Prior to that she held jobs as a production coordinatorwith the NFL Network in Mt. Laurel, N.J., in 2006 and’07, as a production assistant/coordinator at Red Line Filmsin New York in 2007 and as a baseball division assistant atCreative Artists Agency in New York from 2007-09.CHUCK SANDUSKYFacilities CoordinatorPAUL CHAPMANHead Staff AssistantJAYJAY MANIQUISStaff AssistantRuhl attended Yale University in New Haven, Conn., whereshe played water polo and was an All-Ivy League swimmer.She also worked for the school’s radio and TV network forthree years as an anchor, broadcaster and sideline reporter.Ruhl earned a degree in American studies in 2006. Along theway, she completed internships with the CBS affiliate, KFMB-TV in San Diego, the National Football League’s sales andmarketing department and with ESPN.Ruhl was born in Stockton, Calif. She attended Lincoln HighSchool where she was an All-America swimmer and a varsitywater polo player.JOEL PRICESenior Manager,Digital ContentDIGITAL MEDIA STAFFRICKY HENNEManaging Editor,Chargers.comJORDAN BEANEProducer,Chargers.comBILL JOHNSTONDirector of Public RelationsJohnston is in his 24th season as director of public relationsand his 34th with the team. He is responsible for managingthe public image and overall communications strategyfor the Chargers. This includes media relations and all organizationalmessaging. He is the team’s primary liaison for theChargers’ and NFL’s broadcast partners, as well as local andnational media outlets.Johnston joined the Chargers in March, 1979 while attendingSan Diego State University. He earned a degree in journalismin 1981, and was named public relations assistant that year.He served as assistant director of public relations (1984-87)and director of community relations (1988-89), while also overseeingcommunity outreach and public affairs from 1990-00.Johnston was born in La Mesa, California, and attendedHelix High School. He is on the board of directors of theHuntington’s Disease Society of America, San Diego. He washonored by the national HDSA in October 2008 for his supportof the organization. While serving as president of theboard, the San Diego Chapter was named the national HDSAChapter of the Year in 2005 and ’07. An avid runner, Johnstonhas run the San Diego Rock ‘n’ Roll Marathon 13 times andraised more than $530,000 to cure Huntington’s Disease.Johnston and his wife, Ramona, have a son, Jared, and adaughter, Hayley.PUBLIC RELATIONS STAFFSCOTT YOFFEAssistant Directorof Public RelationsJAMAAL LaFRANCEMedia RelationsCoordinatorJENNIFER ROJASCorporateCommunicationsCoordinatorMIKE NOWAKTeam PhotographerMEDIA GUIDE | 30