Lessons from the Past - USC Center on Public Diplomacy

Contents
Foreword 6
Executive Summary 10
1. Definitions 12
1.1 Diplomacy, Traditional Diplomacy, Public
Diplomacy
12
1.2 The New Public Diplomacy 12
1. Fig. 1 The Old Public Diplomacy and <strong>the</strong> New 14
1.3 Soft Power 15
1.4 The Foreign & Commonwealth Office
Definition of PD
16
2. The Evolution of PD as a Concept and its Core Approaches 17
2.1 Listening 18
2.2 Advocacy 18
2.3 Cultural Diplomacy 19
2.4 Exchange 20
2.5 International Broadcasting 21
2.6 Psychological Warfare 22
3. Three Taxonomies of PD 24
3. Fig. 1. Basic Taxonomy of Public Diplomacy 24
& PsyWar
3. Fig. 2. Taxonomy of Time/Flow of Information/ 25
Infrastructure in PD & PsyWar
3. Fig. 3. Taxonomy of Credibility in State PD 26
& PsyWar
3.1 The Golden Rule of Public Diplomacy 27