WTM Global Trends Report 2011

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Americas - Future full of surprises Travellers aged 20-34 offer strong growth opportunities for mystery trips as theiraverage gross income increases and the 30-34 segment grows its share of thepopulation. Travel agents could follow American Express and craft mystery trips based on theirknowledge of clients to further differentiate themselves from online travel agents.Opaque for added excitement Online travel agencies could use their experience in opaque bookings to createmystery auctions since they have the technology to hide destinations and suppliers. Travel agencies internationally can also start selling their own mystery trips. Hotels and airlines could work together to offer a mystery weekend trip to their loyaltymembers residing in a certain city, either through a contest or auction.07-10 Nov 2011 • ExCel LondonThe Leading Global Event for the Travel Industry7-9 Nov 2011 ExCeL London
UNITED KINGDOM: RENT-A-GARDEN07-10 Nov 2011 • ExCel LondonThe Leading Global Event for the Travel Industry7-9 Nov 2011 ExCeL London
Page 1: LATESTREGIONALTRENDSLuxury without
Page 16 and 17: 7-9 Nov 2011 ExCeL LondonUnited Kin
Page 18 and 19: United Kingdom - Carry on camping T
Page 20 and 21: United Kingdom - Olympic rental pri
Page 22 and 23: Europe - OverviewEurope: Key Perfor
Page 24 and 25: Europe - Authenticity helps to appe
Page 26 and 27: TECHNOLOGY: GAMIFICATION OF TRAVEL0
Page 28 and 29: Technology and Online Travel - Gami
Page 30 and 31: Technology and Online Travel - All
Page 32 and 33: MIDDLE EAST: RE-BRANDING OF ARAB SP
Page 34 and 35: Middle East - Re-branding of Arab S
Page 36 and 37: Middle East - Democracy a key selli
Page 38 and 39: Africa - OverviewAfrica: Key Perfor
Page 40 and 41: Africa - Airlines lead the way in m
Page 42 and 43: Africa - Greater customisation ahea
Page 44 and 45: 7-9 Nov 2011 ExCeL LondonGlobal Vil
Page 46 and 47: Global Village - Merging online and
Page 48 and 49: ASIA: CHINA’S GROWING INFLUENCE07
Page 50 and 51: Asia - China’s growing influence
Page 52 and 53: Asia - Chinese home comforts In 201
Page 54: For more information:Caroline Bremn

WTM Global Trends Report 2011

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