WTM Global Trends Report 2011
WTM Global Trends Report 2011
WTM Global Trends Report 2011
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<strong>Global</strong> Village - Evolution of social media Hotels are rethinking their marketingstrategies to reach online audiences in amore personalised and intimate way. The aim is to capitalise on the power ofsocial networks and friends/followers’influence to drive bookings and loyalty. In <strong>2011</strong>, social media was at the frontlineof marketing activity, leveraging offlineevents to engage online audiences. Uncertainty, however, remains abouthow to determine return on investment.Social mediaopportunitiesfor hotelsBrandawarenessPromotionCrisismanagementCustomerserviceLoyaltyprogrammeSource: Euromonitor InternationalExclusiveoffersReal timeinteractionOnline sales07-10 Nov <strong>2011</strong> • ExCel LondonThe Leading <strong>Global</strong> Event for the Travel Industry7-9 Nov <strong>2011</strong> ExCeL London
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