WTM Global Trends Report 2011

Future outlook – Number two in the world for hotels Spending by Chinese travellers on travel accommodation domestically and abroad isexpected to increase by 20% over 2010/2015 to reach US$67 billion, second to theUS. Hotel companies will continue to expand in China. IHG, for example, plans to have286 outlets in China by 2015, while Starwood has a pipeline of 100 hotels.Virtuous circle Hotel companies will use their experience in the Chinese domestic market to feed bestpractices to properties abroad in key destinations for Chinese travellers. Driving loyalty programme membership will be key. Chinese membership has alreadybecome the second largest for the Starwood Preferred Guest program in 2010. Hotel brands are expected to turn to Chinese social media websites, such as RenRen.07-10 Nov 2011 • ExCel LondonThe Leading Global Event for the Travel Industry7-9 Nov 2011 ExCeL London