WTM Global Trends Report 2011
WTM Global Trends Report 2011
WTM Global Trends Report 2011
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Technology and Online Travel - OverviewTechnology and Online Travel: World Key Performance Indicators 2010-2012Internet Value %Growth US$2010 <strong>2011</strong> 2012Car Rental 6.0 5.5 4.5Air Transport 8.3 7.7 5.2Other Transportation -3.2 7.5 7.2Hotels 7.4 7.2 6.7Travel Retail Products 5.3 5.4 4.1Source: Euromonitor International Online sales are a major growth catalyst, with online (8%) outpacing offline (1%) invalue growth in <strong>2011</strong> and expected to provide steady growth over the long term. For travel and tourism categories combined, advanced economies enjoyed internetpenetration of 37% of total sales, compared to 10% in emerging economies in <strong>2011</strong>.07-10 Nov <strong>2011</strong> • ExCel LondonThe Leading <strong>Global</strong> Event for the Travel Industry7-9 Nov <strong>2011</strong> ExCeL London
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