WTM Global Trends Report 2011
WTM Global Trends Report 2011
WTM Global Trends Report 2011
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Africa – Airlines lead the way in m-wallets In 2010, airlines like Kenya Airways and Uganda Airlines joined M-PESA and AirtelMoney to enable consumers without a bank account to buy air tickets. Savora Resort & Game Lodges with Safaricom claims to be the first chain globally tohave integrated m-commerce since 2010, allowing guests to pay via M-PESA.Embracing “app-ortunities” South Africa Tourism Board launched a mobile site www.traveltoSA.mobi, targetingAngola, Kenya, Nigeria, DR Congo and Mozambique by offering travel deals. wakanow.com, a Nigerian OTA, launched Africa’s first mobile travel app in <strong>2011</strong>including searches for flights, hotels and car rental. Facebook launched in major African languages (Swahili, Hausa and isiZulu), offeringfree access to its platform for African mobile users.07-10 Nov <strong>2011</strong> • ExCel LondonThe Leading <strong>Global</strong> Event for the Travel Industry7-9 Nov <strong>2011</strong> ExCeL London
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