WTM Global Trends Report 2011
WTM Global Trends Report 2011
WTM Global Trends Report 2011
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Technology and Online Travel – Future outlook Spending on gamification in the US aloneis expected to reach US$2.5 billion by2016. Gartner predicts that by 2015 more than70% of Forbes <strong>Global</strong> 2000 organisationswill have at least one gamified application.Going local Games on location-based social networks,Foursquare and Facebook Places, willtarget travellers in the local area. Airlines will launch games based on statuslevels and offer discounts.07-10 Nov <strong>2011</strong> • ExCel LondonThe Leading <strong>Global</strong> Event for the Travel IndustrySource: M2 Research7-9 Nov <strong>2011</strong> ExCeL London
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