WTM Global Trends Report 2011

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Africa – Airlines lead the way in m-wallets In 2010, airlines like Kenya Airways and Uganda Airlines joined M-PESA and AirtelMoney to enable consumers without a bank account to buy air tickets. Savora Resort & Game Lodges with Safaricom claims to be the first chain globally tohave integrated m-commerce since 2010, allowing guests to pay via M-PESA.Embracing “app-ortunities” South Africa Tourism Board launched a mobile site www.traveltoSA.mobi, targetingAngola, Kenya, Nigeria, DR Congo and Mozambique by offering travel deals. wakanow.com, a Nigerian OTA, launched Africa’s first mobile travel app in 2011including searches for flights, hotels and car rental. Facebook launched in major African languages (Swahili, Hausa and isiZulu), offeringfree access to its platform for African mobile users.07-10 Nov 2011 • ExCel LondonThe Leading Global Event for the Travel Industry7-9 Nov 2011 ExCeL London
7-9 Nov 2011 ExCeL LondonAfrica – Upwardly mobile populationSource: Euromonitor International"Mobile technology is a game changer when it comes to travel and tourism in Africa"Obinna Okezie, Founder and CEO of wakanow.com07-10 Nov 2011 • ExCel LondonThe Leading Global Event for the Travel Industry
Page 1: LATESTREGIONALTRENDSLuxury without
Page 14 and 15: Americas - Future full of surprises
Page 16 and 17: 7-9 Nov 2011 ExCeL LondonUnited Kin
Page 18 and 19: United Kingdom - Carry on camping T
Page 20 and 21: United Kingdom - Olympic rental pri
Page 22 and 23: Europe - OverviewEurope: Key Perfor
Page 24 and 25: Europe - Authenticity helps to appe
Page 26 and 27: TECHNOLOGY: GAMIFICATION OF TRAVEL0
Page 28 and 29: Technology and Online Travel - Gami
Page 30 and 31: Technology and Online Travel - All
Page 32 and 33: MIDDLE EAST: RE-BRANDING OF ARAB SP
Page 34 and 35: Middle East - Re-branding of Arab S
Page 36 and 37: Middle East - Democracy a key selli
Page 38 and 39: Africa - OverviewAfrica: Key Perfor
Page 42 and 43: Africa - Greater customisation ahea
Page 44 and 45: 7-9 Nov 2011 ExCeL LondonGlobal Vil
Page 46 and 47: Global Village - Merging online and
Page 48 and 49: ASIA: CHINA’S GROWING INFLUENCE07
Page 50 and 51: Asia - China’s growing influence
Page 52 and 53: Asia - Chinese home comforts In 201
Page 54: For more information:Caroline Bremn

WTM Global Trends Report 2011

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