WTM Global Trends Report 2011
WTM Global Trends Report 2011
WTM Global Trends Report 2011
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<strong>Global</strong> <strong>Trends</strong> <strong>Report</strong> – Key FindingsAmericas: Mystery tripsUK: Rent-a-gardenEurope: Luxury without guiltTechnology and Online Travel:GamificationMiddle East: Rebranding of ArabSpring CountriesAfrica: M-commerce<strong>Global</strong> Village: Social mediaAsia: China’s Growing InfluenceTravellers are going on mystery trips for adventure.UK householders renting out their gardens providing affordableaccommodation for the 2012 Olympics.Luxury tourism has emerged as ethical and authentic.Gaming dynamics to become significant features for travel players’websites.Egypt and Tunisia are re-branding to help lure back tourists, whileLibya, Bahrain and Syria have yet to reach that stage.Africa’s mobile phone boom boosts travel.Social media allowing hotels greater engagement with guests.Hotels employing many strategies to attract Chinese tourists.07-10 Nov <strong>2011</strong> • ExCel LondonThe Leading <strong>Global</strong> Event for the Travel Industry7-9 Nov <strong>2011</strong> ExCeL London
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