WTM Global Trends Report 2011
WTM Global Trends Report 2011
WTM Global Trends Report 2011
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Technology and Online Travel – All fun and games Travel companies started using social games in 2010,available on websites, games websites and socialmedia. Australia Tourism Board www.nothinglikeaustralia.comand Lufthansa www.lufthansawefly.com offercompetitions to encourage travellers to share photos andexperiences.“Given that TourismIreland has a fan base of480,000 people, each ofthe fans has in turn anaverage of 130 friends,Tourism Ireland canpotentially engage with62.4 million peopleworldwide through ourIreland Town game.”Mark Henry, Director ofCentral Marketing, TourismIrelandIreland targets netizens In <strong>2011</strong>, Tourism Ireland launched a new social game onFacebook called Ireland Town. Ireland Town enables web users to explore the country’sattractions, complete challenges based on activitiesavailable for tourists and win trips to the country.07-10 Nov <strong>2011</strong> • ExCel LondonThe Leading <strong>Global</strong> Event for the Travel Industry7-9 Nov <strong>2011</strong> ExCeL London
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