WTM Global Trends Report 2011

Middle East - Re-branding of Arab Spring countries Tunisia and Egypt started to reinvent themselves in a new democratic era with asuccessful transition in place, however, Libya and Syria are far from recovery. The tourism re-branding process is complex due to each country’s unique political,economic and social conditions, with the major challenge being how to send a positivemessage.Country Political Situation 2011 Re-brandingPotentialMarketing Campaign?Tunisia Revolution and regime change, still unstable Strong One campaign, new logoEgypt Revolution and regime change, still unstable Strong Several campaignsYemen Uprising still ongoing Average NoLibya Uprising led to civil war Average NoBahrain Uprising led to sectarian tensions Weak NoSyria Uprising still ongoing Average NoSource: Euromonitor International07-10 Nov 2011 • ExCel LondonThe Leading Global Event for the Travel Industry7-9 Nov 2011 ExCeL London