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WTM Global Trends Report 2011

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Asia – Chinese home comforts In <strong>2011</strong>, Hilton announced its Hilton Huanying programme which provides creaturecomforts to Chinese visitors abroad – upon arrival, in-room and at breakfast. The programme includes staff fluent in Mandarin at the front desk, two different congeeat breakfast and TV programming, along with Chinese tea, tea kettles and slippers. Starwood has since launched the ‘Starwood Personalized Traveler Program’ includingChinese amenities and dining. Accor staff in Australia are trained to cater to theChinese.“As many leave China for the first time, our research and experience enabled usto create a programme that responds to simple expectations of Chinesetravellers. We have called it Huanying – meaning Welcome in Chinese.”Philippe Garnier, Vice President, Sales Asia-Pacific, Hilton Worldwide07-10 Nov <strong>2011</strong> • ExCel LondonThe Leading <strong>Global</strong> Event for the Travel Industry7-9 Nov <strong>2011</strong> ExCeL London

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