WTM Global Trends Report 2011
WTM Global Trends Report 2011
WTM Global Trends Report 2011
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United Kingdom – Carry on camping The rent-a-garden idea appeals to travellers that wish to experience the localcommunity and go back to traditional and modest forms of accommodation. Generation Z (teens and tweens) and baby boomers are the key target markets.Tapping into the zeitgeist “Über-cocooning”, whereby consumers save money by staying at home rather thangoing out, will boost the allure of rent-a-garden. Sustainable tourism is also gaining in importance as greener habits becomeentrenched.07-10 Nov <strong>2011</strong> • ExCel LondonThe Leading <strong>Global</strong> Event for the Travel Industry7-9 Nov <strong>2011</strong> ExCeL London
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