WTM Global Trends Report 2011

Europe – Authenticity helps to appease guilt Living Walls (plants used to create visual displays onwalls) are a prime example of hotels creating a green focalpoint eg Pershing Hotel, Paris. Kenya and South Africa tourism boards developedsustainable packages, encouraging best practicesregarding natural resources aimed at Europeanholidaymakers.Targeting the discerning and altruistic Kuoni launched Ananea (“renewal”), a collection ofsocially and environmentally-responsible luxury holidays. Ananea includes volunteering holidays, visitingrehabilitation centres in Vietnam and meeting farmershelped by Fairtrade organisations in Peru.“Our idea of luxury is farfrom an ostentatious orshameless waste. We aimto offer guests credibleand reasonableenvironmental optionsthat they may adoptwhenever they wish”Eric Boonstoppel,Managing Director,Hotel Fouquet’s Barrière.Paris07-10 Nov 2011 • ExCel LondonThe Leading Global Event for the Travel Industry7-9 Nov 2011 ExCeL London