Prudential Asia Prudential Asia

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Executing the Strategy: DisciplineOperating Expense Efficiencies• Expense ratios reducing as scale of businessincreases faster than cost baseLife Business Operating Expense Ratio*• Active use of technology to improve efficiency:– e-submission of applications– Auto underwriting– Malaysia Life has industry’s lowest headcount• Funds Business profit margins increasing:– Action taken to reduce cost base during Crisis– Scale increasing*Sum of sales distribution cost, sales related expenses and management related expenses divided by written revenue premiums12
Delivery: Life Business Volume and MarginLong-term growth in APE 1 NBP growth; exceeding commitments 2£b £mAPE CAGR 23%More thandoubled NBP1.32005 2006 2007 2008 2009 9M102005 2006 2007 2008 200958% 53% 48% 52% 57%9M1058%1 Excluding Taiwan agency. As previously reported APE would be (£b) 2004: 0.6; 2005: 0.7; 2006: 1.0; 2007: 1.3 x% NBP margin2 Excluding Taiwan agency. As previously reported NBP would be (£m) 2004: 312; 2005: 413; 2006: 514; 2007: 65313
Page 3 and 4: Orderly Development of Asia’s Sav
Page 6 and 7: Prudential’s Asia StrategyDeliver
Page 8 and 9: Executing the Strategy: Expanding B
Page 10 and 11: Executing the Strategy: DisciplineE
Page 14 and 15: Delivery: Funds Business - Scale an
Page 16 and 17: Agenda• Delivering Shareholder Va
Page 18 and 19: Delivering Shareholder ValueAdrian
Page 20 and 21: Agenda• Scale of business• Conv
Page 22 and 23: Increasing diversification of our L
Page 24 and 25: Expected conversion of in-force boo
Page 26 and 27: Life IFRS Operating Profit - By mar
Page 28 and 29: Life IFRS Operating Profit - robust
Page 30 and 31: Cash and Capital Management• As a
Page 32 and 33: Free surplus invested in new busine
Page 34 and 35: Historic Net Cash Remittances to th
Page 36 and 37: PCA Funds :Business UpdateGraham Ma
Page 38 and 39: PCA Funds Business OverviewWe have
Page 40 and 41: Drivers of Profitability: 1) AUM Gr
Page 42 and 43: Drivers of Profitability: 3) Cost M
Page 44 and 45: Contents• Shape of the Business
Page 46 and 47: PCA Funds Competitive RankingLeadin
Page 48 and 49: Competitive Ranking : Total Assets
Page 50 and 51: Offshore Funds Market PotentialSign
Page 52 and 53: Strategic Initiative 1: Institution
Page 54 and 55: Strategic Initiative 3: ChinaCITIC-
Page 56 and 57: Conclusion• We have built a subst
Page 58 and 59: Insurance Update - Agenda• Our Pl
Page 60 and 61: Our Platform: proven delivery track
Page 62 and 63:
Insurance Update - Agenda• Our Pl
Page 64 and 65:
Partnerships: leverage strengths to
Page 66 and 67:
Protecting long term valueOperating
Page 68 and 69:
Our Hong Kong Story: OverviewAPE: 2
Page 70 and 71:
Our Hong Kong Story: AgencyBuild an
Page 72 and 73:
Our Indonesia Story: OverviewMarket
Page 74 and 75:
Our Indonesia Story: Staying AheadS
Page 76 and 77:
Our Malaysia Story: OverviewAcceler
Page 78 and 79:
Our Malaysia Story: Product Innovat
Page 80 and 81:
Market leadership - well positioned
Page 82:
Summary• Asia is the fastest grow
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Prudential Asia Prudential Asia

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