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Prudential Asia Prudential Asia

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Increasing diversification of our Life businessAt the end of 2004 all the value of in-force (VIF) was in Hong Kong, Singapore and Malaysia.Contribution from other markets has become increasingly material.£m, AERValue of In-Force (VIF)’04-’09 CAGR = 34%£5,053m£4,395m1,131£3,715m35%1,026627458£2,770m281 469787457588 641142£1,628m£1,226m5331,138£1,026m821,222 956 65%5043440394813291384 499570>100%1,165165 1,303 1,371523 562 627 824(214) (279) (93)OthersIndonesia: 62% CAGRMalaysia: 17% CAGRHong Kong: 20% CAGRSingapore: 20% CAGR2004 2005 2006 2007 2008 2009 HY10CAGR calculations are from 2004 – 2009.22

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