Prudential Asia Prudential Asia

Market leadership – well positioned for profitable growthTimeframe Rank ShareYTD # %Vietnam –AVI Sep 10 1st 31Malaysia (1) –LIA(Malaysia) 1H 10 1st 22Indonesia –AAJI 1H 10 1st 20Singapore – LIA (Singapore) Sep 10 1st 20India (2) –IRDA Sep 10 1st 8Philippines – industry sharing 1H 10 1st 13Hong Kong –OCI 1H 10 4th 10China (3) – industry sharing Sep 10 4th 9Thailand – OIC Sep 10 10th 2Taiwan –LIA(ROC) Sep 10 11th 2Executing and Delivering Priorities:• Strengthen and expand ondistribution capabilities• Innovate products and remainfocus on ‘value over volume’• Protect value via diligentmanagement of persistency,expense and claims• ‘Best in Class’ leadership teamsto deliver multi-dimensional MY MYresultsSG SG• Superior compliance and riskmanagement frameworksKorea – industry sharing Sep 10 18th 1 (1) includes Takaful sales @100%(2) ranking amongst foreign JVs; market share amongst all insurers(3) ranking amongst foreign JVs, market share amongst all foreign and JVs80