Prudential Asia Prudential Asia
Prudential Asia Prudential Asia
Prudential Asia Prudential Asia
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Our Malaysia Story: OverviewAccelerated changes to reach and then retain market leadershipratesNew bu usiness growth45%40%35%30%25%20%15%10%5%0%2005 2006 2007 2008 2009 1H/2010MarketPruOutperforming market since 2006#1 in market share (22%)#1 in investment-linked insurance“Protect first, then Save”proposition driving profitablegrowthLeading agency force – the mostproductiveLargest Bumi agency forceFirst foreign company to bereceive Takaful licence (2006)76