Prudential Asia Prudential Asia

Competitive Ranking : Total Assets Sourced From Asia£‘b205 80205Total AUM sourced from Asia – Top10Multinational Multi-national Competitors* (Jun 2010)70605040306051Life4847444240InstitutionalRetail (Onshore)1Retail (Offshore)393120100Blackrock PIMCO PCA BNPParibasJPM HSBC Amundi F.TempletonAllianceBernsteinSchroders* Source: Competitors selected based on the largest multi-national competitors participating in Asia Asset Management, 2010 Survey. Institutional AUM and Retail AUM data as at Jun 2010 extracted from Asia Asset Management, Sep 2010 Issue. AsiaAsset Management accounted for AUM at 100% only if JV proportion is more than 33%. Otherwise, AUM is accounted for at shareholdings proportion. BNP Paribas appears to have submitted data with all JVs stated at shareholding proportions evenwhere their shareholding exceeds 33%.1/ Offshore data estimated by deducting Asia Asset Management “Retail AUM” against Onshore MF data extracted from local industry sources. i.e. Korea (AMAK), India (AMFI), Singapore/Malaysia (Lipper), Japan (ITA), Taiwan (SITCA), China (Wind),Vietnam (Internal Research).48