Prudential Asia Prudential Asia

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Free surplus invested in new businessValue of new business generated more than £2 for every £1 invested, reflecting our ‘value overvolume’ discipline£’m £m, AERNew Business Profits 1 4735452982008 2009 HY102008 2009 HY10 (123)New business strain 2 (212) (231)(212) (231)(123)Amount of NBP generatedfor every £1 invested in <strong>Asia</strong>2.24 2.36 2.42Excluding Japan which ceased writing new business in Q1 2010. 2008 comparatives adjusted for sale of Taiwan agency business in Q1 2009.1. Post-tax tax new business profits.2. Free surplus invested in new business.32
Free surplus invested in new businessHigh velocity of free surplus from new business tranche coming back into our business followinginitial outlay in writing the tranche£’m, AERExpected conversion into freesurplus from 2009 new businessDiscounted transferUndiscounted transferFree surplus investedin writing new businessin 2009(231)33
Page 3 and 4: Orderly Development of Asia’s Sav
Page 6 and 7: Prudential’s Asia StrategyDeliver
Page 8 and 9: Executing the Strategy: Expanding B
Page 10 and 11: Executing the Strategy: DisciplineE
Page 12 and 13: Executing the Strategy: DisciplineO
Page 14 and 15: Delivery: Funds Business - Scale an
Page 16 and 17: Agenda• Delivering Shareholder Va
Page 18 and 19: Delivering Shareholder ValueAdrian
Page 20 and 21: Agenda• Scale of business• Conv
Page 22 and 23: Increasing diversification of our L
Page 24 and 25: Expected conversion of in-force boo
Page 26 and 27: Life IFRS Operating Profit - By mar
Page 28 and 29: Life IFRS Operating Profit - robust
Page 30 and 31: Cash and Capital Management• As a
Page 34 and 35: Historic Net Cash Remittances to th
Page 36 and 37: PCA Funds :Business UpdateGraham Ma
Page 38 and 39: PCA Funds Business OverviewWe have
Page 40 and 41: Drivers of Profitability: 1) AUM Gr
Page 42 and 43: Drivers of Profitability: 3) Cost M
Page 44 and 45: Contents• Shape of the Business
Page 46 and 47: PCA Funds Competitive RankingLeadin
Page 48 and 49: Competitive Ranking : Total Assets
Page 50 and 51: Offshore Funds Market PotentialSign
Page 52 and 53: Strategic Initiative 1: Institution
Page 54 and 55: Strategic Initiative 3: ChinaCITIC-
Page 56 and 57: Conclusion• We have built a subst
Page 58 and 59: Insurance Update - Agenda• Our Pl
Page 60 and 61: Our Platform: proven delivery track
Page 62 and 63: Insurance Update - Agenda• Our Pl
Page 64 and 65: Partnerships: leverage strengths to
Page 66 and 67: Protecting long term valueOperating
Page 68 and 69: Our Hong Kong Story: OverviewAPE: 2
Page 70 and 71: Our Hong Kong Story: AgencyBuild an
Page 72 and 73: Our Indonesia Story: OverviewMarket
Page 74 and 75: Our Indonesia Story: Staying AheadS
Page 76 and 77: Our Malaysia Story: OverviewAcceler
Page 78 and 79: Our Malaysia Story: Product Innovat
Page 80 and 81: Market leadership - well positioned
Page 82:
Summary• Asia is the fastest grow
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Prudential Asia Prudential Asia

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