Prudential Asia Prudential Asia

Our Malaysia Story: Product InnovationsDriving agency activityInnovationPRUmychild – prenatal protection• Captures client from “womb”,hopefully well into retirement• Collaboration with customers andsales force on concept, design,pricing to sales proposition• Integrated award-winningmarketing campaign: celebrity asproduct ambassador• Talking points: innovative product &door openerResult: 15% of sales since launch inMarchRefreshCompelling proposition: 1 million customers withincreasing wealth to generate incremental value• Enhance / upgrade protection coverage (e.g. multiplecritical illness, higher lifetime limit, no claim bonus, waiveannual limit, overseas treatment)• all enhancements/upgrades developed d as options toallow greater flexibility as “add-on” to existing plan forupsell / cross sell• widen range of products to cross sell with competitivesavings planResult: recent upgrade of health plan generated 100kcases and conversion of 30%+78