Prudential Asia Prudential Asia
Prudential Asia Prudential Asia
Prudential Asia Prudential Asia
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Free surplus invested in new businessValue of new business generated more than £2 for every £1 invested, reflecting our ‘value overvolume’ discipline£’m £m, AERNew Business Profits 1 4735452982008 2009 HY102008 2009 HY10 (123)New business strain 2 (212) (231)(212) (231)(123)Amount of NBP generatedfor every £1 invested in <strong>Asia</strong>2.24 2.36 2.42Excluding Japan which ceased writing new business in Q1 2010. 2008 comparatives adjusted for sale of Taiwan agency business in Q1 2009.1. Post-tax tax new business profits.2. Free surplus invested in new business.32
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