Prudential Asia Prudential Asia

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Cash and Capital Management• As a result of the significant growth in VIF and the increasing strength of our cashgeneration capacity, a dedicated function has been established to oversee cash andcapital management across the region in a formal, disciplined and consistent manner• The regional capital management function is responsible for ensuring delivery of targetedoperating free surplus generation and planned cash remittances to the Group• A formal capital management policy which prescribes the amount of capital held by our lifebusiness operations is in place• In respect of asset management business, the objective is to remit all profits after taxsubject to retaining capital for local regulatory requirements30
Life Operating Free Surplus Generation£m, AERLife Operating Free Surplus Generation389In-force Operating FreeSurplus Generation 1 110’05-’09 CAGR = 37%149180 162HY2082501. Excluding Taiwan inforcebusiness priorto 2009, and Japan.2. Free surplus investedin new business.Excluding Japanwhich ceased writingnew business in Q12010.2005 2006 2007 2008 2009 HY10Investment in New (90) (96)(105) (123)Business 2 (177)HY(212)’05-’09 CAGR = 26% (231)31
Page 3 and 4: Orderly Development of Asia’s Sav
Page 6 and 7: Prudential’s Asia StrategyDeliver
Page 8 and 9: Executing the Strategy: Expanding B
Page 10 and 11: Executing the Strategy: DisciplineE
Page 12 and 13: Executing the Strategy: DisciplineO
Page 14 and 15: Delivery: Funds Business - Scale an
Page 16 and 17: Agenda• Delivering Shareholder Va
Page 18 and 19: Delivering Shareholder ValueAdrian
Page 20 and 21: Agenda• Scale of business• Conv
Page 22 and 23: Increasing diversification of our L
Page 24 and 25: Expected conversion of in-force boo
Page 26 and 27: Life IFRS Operating Profit - By mar
Page 28 and 29: Life IFRS Operating Profit - robust
Page 32 and 33: Free surplus invested in new busine
Page 34 and 35: Historic Net Cash Remittances to th
Page 36 and 37: PCA Funds :Business UpdateGraham Ma
Page 38 and 39: PCA Funds Business OverviewWe have
Page 40 and 41: Drivers of Profitability: 1) AUM Gr
Page 42 and 43: Drivers of Profitability: 3) Cost M
Page 44 and 45: Contents• Shape of the Business
Page 46 and 47: PCA Funds Competitive RankingLeadin
Page 48 and 49: Competitive Ranking : Total Assets
Page 50 and 51: Offshore Funds Market PotentialSign
Page 52 and 53: Strategic Initiative 1: Institution
Page 54 and 55: Strategic Initiative 3: ChinaCITIC-
Page 56 and 57: Conclusion• We have built a subst
Page 58 and 59: Insurance Update - Agenda• Our Pl
Page 60 and 61: Our Platform: proven delivery track
Page 62 and 63: Insurance Update - Agenda• Our Pl
Page 64 and 65: Partnerships: leverage strengths to
Page 66 and 67: Protecting long term valueOperating
Page 68 and 69: Our Hong Kong Story: OverviewAPE: 2
Page 70 and 71: Our Hong Kong Story: AgencyBuild an
Page 72 and 73: Our Indonesia Story: OverviewMarket
Page 74 and 75: Our Indonesia Story: Staying AheadS
Page 76 and 77: Our Malaysia Story: OverviewAcceler
Page 78 and 79: Our Malaysia Story: Product Innovat
Page 80 and 81:
Market leadership - well positioned
Page 82:
Summary• Asia is the fastest grow
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Prudential Asia Prudential Asia

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