Undergraduate - Herzing University

information technology. Coverage of the subject matter will be through case studies, lectures, class discussion, projects, independent readings,and research. 3.00 credit hours. Prerequisite: IS 102 Computers and Application Software.BU 332 Small Business Development and PlanningThis course focuses on developing and crafting of a business plan. Students will be asked to evaluate the advantages and disadvantages ofvarious small business ownership forms. Students will also be required to review the business environment for market entry. 3.00 credit hours.Prerequisite: BU 220 Principles of Marketing.BU 336 The Art of NegotiationThis course develops the techniques and skills necessary for successful negotiations with various business entities. This course will cover thestrategies and tactics used to create win-win contracts and agreements. Students will engage in negotiation simulations that will provide agreater understanding and appreciation for negotiating. 3.00 credit hours. Prerequisite: BU 220 Principles of Marketing.BU 337 International Banking and FinanceThis course focuses on the theory of domestic and international banking and the evaluation of monetary values. Students will examine growthof international trade and capital flows, evaluate the foreign exchange market, and predict the risks involved in the foreign exchange market.Topics covered include: investment capital, balance of payments, exchange rates, and mergers and acquisitions. 3.00 credit hours. Prerequisite:AC 220 Finance.BU 342 Quality ManagementThis course provides a comprehensive overview of the specific tools and fundamental principles of total quality and continuous improvementin the project environment and explores methods to implement a management-improvement program effectively. Topics include principlesof quality management, quality planning, quality assurance, and statistical quality control tools including Six Sigma. 3.00 credit hours.Prerequisite: BU 106 Introduction to Management.BU 345 Project ManagementThis course provides instruction in the principles and concepts of project management. Topics include: project management concepts; needsidentification techniques; proposed solutions preparation; the project life cycle; the project manager’s responsibilities and skills; the compositionof an effective project team; types of project organizations; project communication and documentation; project planning, scheduling, andcontrol; resource planning; and cost planning and performance evaluation. 3.00 credit hours. Prerequisite: None.BU 350 PsychometricsThis course analyzes classical and modern psychometric theory and application. Topics include basic formulations, composite tests, validity andreliability, test length, criterion-referencing applications, norm-referencing applications, factors affecting precision, estimation, production, itemparameters, test construction, and test equating. 3.00 credit hours. Prerequisite: BU 220 Principles of Marketing.BU 361 Cross-Cultural Management DimensionsThis course focuses on the development of communication skills needed by managers who engage in business across cultures. Students willexamine cultural aspects of verbal and nonverbal communication, learn how to minimize cultural bias, demonstrate effective problem-solving,and discuss how to staff, train, and compensate employees in an international setting. 3.00 credit hours. Prerequisites: BU 106 Introduction toManagement and SS 310 Cultural Diversity.BU 375 Professional Selling and Sales ManagementThis course combines the topics of personal selling and sales force management. Topics include: the planning and implementation of personalselling activities; the sales process from initial contact to post-closing follow up; and the management of the sales force. 3.00 credit hours.Prerequisite: BU 220 Principles of Marketing.BU 403 Constitutional LawThis course is designed to give the student a basic knowledge of constitutional law as well as the structure of the federal government (executive,legislative, and judicial) with emphasis on the judicial branch and the workings of the Supreme Court of the United States. 3.00 credit hours.Prerequisite: None.BU 406 International BusinessThis course offers a comparative analysis of business practices in the global economy with emphasis on international economic factors andinstitutions. Topics include: the national environments of international business; the role of culture, trade and exchange rates; financial issues;marketing strategies and business development; international management; and the impact of government policies. 3.00 credit hours.Prerequisite: BU 106 Introduction to Management.BU 407 Quantitative Decision-MakingThis course presents an overview of problem modeling and decision-making. The class will introduce students to several quantitativemodels applicable to problems in a variety of functional areas of business. Students will be able to apply quantitative analysis to378 Herzing UNIVERSITY undergraduate Catalog May 2012