eal-world management problems. 3.00 credit hours. Prerequisite: MA 204 Trigonometry, or MA 225 Trigonometry and Pre-Calculus,or MA 320 Statistics.BU 408 Learning and Transformation in Sustainable OrganizationsThe focus of this course is to examine a student’s competency in the analysis of sustainable design, practices and implementation. Students willbecome familiar with the complexity of long-term organization goals that are aligned with the vision, mission, and values of an organizationand how they impact the environment, customers, and community in becoming a more social, friendly organization. The students mustdemonstrate, through effective modeling, how an organization is impacted through long-term change and how goals can best be met withaligning structure with intended outcomes. 3.00 credit hours. Prerequisite: BU 106 Introduction to Management.BU 413 Project PlanningThis course will provide an in-depth review of the tools of project planning as well as the communication and human resource issues within theenterprise. 3.00 credit hours. Prerequisite: BU 345 Project Management.BU 417 Designing Winning OrganizationsThe focus of this course is to examine a student’s competency in evaluating the concepts of organizational design. Students will become familiarwith the complexity of organization-environment relationships, the value of matching structures and strategies, the international environment,the importance of information technology to winning organizations, and the implementation of practical approaches in creating reciprocalrelationships. 3.00 credit hours. Prerequisite: BU 106 Introduction to Management.BU 421 Operations ManagementThis course provides students with the tools they need to analyze processes in order to create value across a network of customers, enterprises,and supply chain partners. This course will explore the role of management and how communication tools are used to efficiently manageoperations across a global supply chain. 3.00 credit hours. Prerequisite: AC 216 Accounting II.BU 440 International MarketingThe focus of this course is on marketing theory and methods as they apply to world markets. Among the topics included are: the importanceof linking international marketing with the overall strategy of the business; examining the influence of culture; discussing political and legalissues; and examining the economic issue in global strategies. 3.00 credit hours. Prerequisite: BU 220 Principles of Marketing.BU 442 Cost and Time ManagementThis course encompasses cost and time management techniques and concepts. Students will explore the techniques used in cost and timemanagement as part of the decision-making process and apply project cost and time concepts to the final project. Topics include cost andbenefit estimating, cost budgeting, cost control, managing resource allocation, monitoring project costs, and integrating project costs andschedules. 3.00 credit hours. Prerequisite: BU 407 Quantitative Decision-Making.BU 447 Marketing ResearchThis course is designed to provide students with an overview of marketing research methods and analysis of the marketing data using SPSS.Topics include: the different methods of marketing research; the issues that arise at each stage of the marketing research process; problemdefinition; research objectives; questionnaire design; sampling and data collection; data analysis; and communicating research findings andtheir implications to various constituencies. 3.00 credit hours. Prerequisites: BU 220 Principles of Marketing and MA 320 Statistics.BU 450 Marketing StrategyThis course builds on the marketing and sales course and provides a strategy perspective that extends beyond the traditional managementfocus of the marketing mix. Topics include: an overview of a market-driven strategy; target market strategies; marketing programdevelopment; a marketing organization; and the implementation and control of a marketing strategy. 3.00 credit hours. Prerequisite: BU 220Principles of Marketing.BU 461 Human Resource ManagementThis course focuses on the role of management in the staffing of a business and development of human resources. Topics include: planning,organizing, and staffing issues; how to develop and direct staff; and controlling human resources in businesses. 3.00 credit hours. Prerequisite:BU 106 Introduction to Management.BU 470 International Human Resource ManagementThis course explores international human resource activities, polices, issues, and trends relating to managing people in a multinational context.Topics include recruitment, staffing, training, compensation, performance management, international industrial relations, and internationalhuman resource trends. 3.00 credit hours. Prerequisites: BU 461 Human Resource Management and SS 310 Cultural Diversity.BU 482 Strategic ManagementThis course provides an opportunity to develop strategic management knowledge and skills used in a business environment. Topics include:strategic management principles; assessing the external and internal environments of businesses; and developing and implementing strategies.UNDERGRADUATE Course descriptions 379
Students will discuss how to adapt to changing environments using the principles of strategy, execution, and evaluation. 3.00 credit hours.Prerequisite: BU 220 Principles of Marketing.BU 491 Capstone ProjectThis is an integrative course that allows students to identify a real-world problem and provide a recommended solution. Each student selects atopic or project with instructor approval and completes a paper which documents the process including the use of industry-standard researchmethods. Students are required to make a professional oral presentation of their project analysis and recommendations. 3.00 credit hours.Prerequisite: Final semester.BU 495 Internship (Bachelor’s degrees)The course is the final class in the undergraduate experience. The students will participate in an eight-week “on-the-job” experience, wherethey will participate as a full-time employee within an organization. Classroom topics will cover communication within the organization,organizational missions and cultures, employee etiquette, and current issues that occur in the workplace. The students will be evaluated byboth faculty and the supervisor from the sponsor organization. 3.00 credit hours. Prerequisites: Final semester and PD 214 AA/AAS/BS/Diploma Internship Preparation.(CA) Clinical medical assistingCA 100 Introduction to the Professional Medical AssistantThis course introduces the student to the profession of medical assisting. Topics will include credentialing, continuing education, communication,and professionalism essential to the medical assisting field. 1.00 credit hour. Prerequisite: None.CA 102 Healthcare Law and EthicsThis course introduces the student to legal and ethical issues in healthcare. Students will learn about federal and state regulations, professionalliability and medical malpractice, medical documentation, bioethical issues, and the Health Information Portability and Accountability Act(HIPAA). 2.00 credit hours. Prerequisites: MO 150/MO 150L Pathophysiology and Pharmacology/Lab, and SC 245/SC 245L Anatomy andPhysiology II/Lab.CA 109 Computer Concepts for the Medical AssistantStudents will acquire the computer skills necessary to properly utilize office machines and computerized systems, including the Microsoft OfficeSuite, as well as medical software used for scheduling, insurance processing, and billing. 2.00 credit hours. Prerequisite: None.CA 110 Medical Administrative ProceduresThis course is designed to provide students with an understanding of the administrative duties performed in the medical office. Topics includeappointment scheduling, mail processing, filing, billing, banking, reception management, coding, and insurance claim processing. 3.00 credithours. Prerequisites: CA 109 Computer Concepts for the Medical Assistant and HC 115 Medical Terminology for Healthcare Professionals.CA 125 X-Ray Technologies for the Medical Assistant IThis course introduces the student to the basic science and physics of x-ray technology. Human anatomy and pathology of the skeletal systemis reviewed. Students are instructed on the legal, ethical, and safety considerations related to the practice of radiography. 2.00 credit hours.Prerequisites: MO 150/MO 150L Pathophysiology and Pharmacology/Lab, and SC 245/SC 245L Anatomy and Physiology II/Lab.CA 135 X-Ray Technologies for the Medical Assistant IIThis course builds on concepts learned in X-Ray Technologies for the Medical Assistant I. Positioning and film processing techniques and qualityassessment are covered. 2.00 credit hours. Prerequisite: CA 125 X-Ray Technologies for the Medical Assistant I.CA 150 Clinical Skills IThis course introduces the student to basic concepts of outpatient care. Topics include OSHA standards and regulations, universalprecautions, patient relations, clinical charting and documentation, vital signs, patient rooming, instrument identification, assessment ofhearing and vision, application of ambulatory aids, and assisting in physical examinations. 3.00 credit hours. Prerequisites: HC 115 MedicalTerminology for Healthcare Professionals, MO 150/MO 150L Pathophysiology and Pharmacology/Lab, and SC 245/SC 245L Anatomyand Physiology II/Lab.CA 200 Clinical Skills IIThis course continues the instruction of clinical skills learned in Clinical Skills I, including sterilization techniques, medication administration,injections, respiratory testing, electrocardiograms, CPR and first aid. 3.00 credit hours. Prerequisite: CA 150 Clinical Skills I. Corequisites:CA 225/CA 225L Medical Laboratory Procedures/Lab.380 <strong>Herzing</strong> UNIVERSITY undergraduate Catalog May 2012