Undergraduate - Herzing University

GA 205 Diagrammatic DesignThis vector-based graphics course teaches students to create dynamic visual communications. They will learn skills required to takeadvantage of powerful software tools to create illustrations, type effects, charts, graphs, and diagrams. Students work with colors,gradients, layers, fonts, and photos to create eye-catching illustrations and text effects. 3.00 credit hours. Prerequisite: GA 102 Introductionto Digital Design Applications.GA 212 Introduction to TypographyIn this course, the student will be introduced to and examine the principles of typography. History of type, classifications of fonts, physicalcomponents of letters, and legibility will be studied. Typographic vocabulary and terminology will be studied and used to explain designprojects. Students will study applications of digital typography in print, web, and multi-media. Knowing that typefaces can portray emotion,emphasis will be placed on quality of information and communication through the selection of the proper typeface. 3.00 credit hours.Prerequisite: GA 102 Introduction to Digital Design Applications.GA 215 Web Design FundamentalsThis course is an introduction to basic coding and design fundamentals for web development. Topics covered include an introductionof web design fundamentals in layout, typography, and usability. Studying existing websites shows real-life scenarios on how conceptsare put to work. Application navigation and multiple platform use will be covered. 3.00 credit hours. Prerequisite: GA 105 DigitalPhotography—Introduction.GA 220 Pixel-Based ImagesIn this course, there is an emphasis on correcting and enhancing digital and raster images using state-of-the-art software. Students will create,manipulate, and edit digital graphics and photographs. This hands-on course shows techniques of image formatting, filter effects, retouchingdigital photos, working with layers, and using various painting tools. It examines the use of raster graphics in industry. Topics include resolution,color correction, color usage, hue, saturation and luminosity, and preparation of raster graphics, including retouching, color correction, imagecomposition, silhouetting, and special effects. 3.00 credit hours. Prerequisite: GA 102 Introduction to Digital Design Applications.GA 225 Advanced Illustration TechniquesThis course builds on techniques learned in Illustration Fundamentals. Topics include the use of various media to develop advanced illustrationskills. Perspective drawing and figurative illustration skills are developed through use of color, line, and texture to present conceptual designsand ideas. 3.00 credit hours. Prerequisite: GA 104 Illustration Fundamentals.GA 235 Corporate Identity DesignIn this course students will begin to develop a full-scale campaign including corporate identity, corporate branding materials, direct mailadvertising, and web design. Students will prepare for business success through strategic marketing and design. 3.00 credit hours. Prerequisite:GA 201 Color Theory in Design.GA 245 Web in MotionStudents will learn to create graphics for websites with vector and pixel images. They will develop sophisticated user-face interactive elementsincluding rollovers, navigations bars and dropdown menus. This course will teach professional techniques including layering, text formatting,dynamic graphics, hyperlinks, templates, tables, frames, style sheets, and forms in order to develop a well-organized, state-of-the-art website.3.00 credit hours. Prerequisite: GA 215 Web Design Fundamentals.GA 255 Fundamentals of 3D DesignThis course is an introduction to packaging design, die cut forms, wrap-around graphics, and hierarchy of messaging for packaging display.3.00 credit hours. Prerequisite: GA 205 Diagrammatic Design.GA 265 Exhibition DesignExhibition design is more than just putting up a booth. Students will learn the strategy of developing an overall trade show program bydesigning an effective exhibit, preparing budgets, and planning pre-show promotions that will generate successful sales. 3.00 credit hours.Prerequisite: GA 255 Fundamentals of 3D Design.GA 285 Sophomore Portfolio AssessmentThis course provides an introduction to the concepts and practices associated with the preparation of portfolio creation and its importance ingaining employment in the design field. During this course, students have the opportunity to enhance their design skills by developing a visualidentity and brand. They will also review and rework projects from previous classes and create a student portfolio. Emphasis in this course isplaced on not only the content of the portfolio, but also on the preparation and presentations of the portfolio so that it meets professionalstandards. Student portfolios and presentation will undergo single-faculty review. Graduating students will use this course to enhance theirpresentation and interview skills. Students who continue their studies in the bachelor’s degree programs will build upon these topics in theirjunior- and senior-level courses. 3.00 credit hours. Prerequisite: 2 nd year/Sophomore.UNDERGRADUATE Course descriptions 403