Undergraduate - Herzing University

GA 294 Career InternshipThis is an elective course in associate’s degree programs that students take in their final semester. The career internship course is designed forstudents interested in pursuing a career in graphic design. The outcome of the internship is an informed student fully apprised of the opportunitieshis/her degree program offers for professional growth. During the internship phase of training, the student will experience various aspectsof working in the actual field in which the student has been educated. The internship is designed to provide the student with the opportunityto experience and participate in duties typical of a contemporary workplace setting. Student learning will center on observing experiencedpersonnel as well as participating in actual hands-on procedures under close supervision of trained professionals. 4.00 credit hours. Prerequisite:final semester, program GPA of 2.50, and PD 214 AS/AAS/BS/Diploma Internship Preparation.GA 307 Advanced Digital ImagingThis course offers the opportunity for advanced studies of pixel-based images and digital photo manipulation. Students will study the differentusage requirements needed when an image is created for web, animations, repeating backgrounds, and print. They will use previously defineddesign methodology to create detailed computer generated graphics for print, web design, and animations. 3.00 credit hours. Prerequisite:GA 220 Pixel-Based Images.GA 310 Print ProductionThis course focuses on the print industry language and methods to ensure that the printing process with vendors is smooth and cost-efficient.It gives the students a real-life experience in print specification and markup as well as the graphic steps in preparing a file and releasing itfor print. 3.00 credit hours. Prerequisite: GA 201 Color Theory in Design.GA 315 Advanced Dynamic WebsitesStudents will learn to develop powerful websites that are easy to build and even easier to update. This course will teach advanced techniquesin layering, text formatting, dynamic graphics, hyperlinks, templates, tables, frames, style sheets, and forms. Metadata tags, creating URLs,movies, videos, and slide shows are also included. Templates are created to reduce editing when managing a growing website. 3.00 credithours. Prerequisite: GA 245 Web in Motion.GA 322 Managing Web and Interactive MediaThis course covers the process of conceptualizing, researching, implementing, and managing Web and interactive media. Emphasis is not basedon production details. Rather, students will focus on managing a project by breaking the process into individual tasks, documenting and workingthrough the planning and development stages, and proceeding and completing the project relative to the initial proposal and brief. 3.00 credithours. Prerequisites: GA 215 Web Design Fundamentals, GA 245 Web in Motion and GA 315 Advanced Dynamic Websites.GA 325 Corporate CampaignsThis course is a continuation of Corporate Identity Design. Students will focus on advance design of the corporate identity including annualreports, corporate brochures, and product brochures. 3.00 credit hours. Prerequisite: GA 235 Corporate Identity Design.GA 335 Web Design IIThis course covers intermediate studies in Web design and development. Emphasis will be placed on the further study of: XHTML; CSS; HTML5and CSS3; JQuery; site management; and organization. Students will develop sensitivity to usability issues through the study of technicalcomputer considerations and the needs of the user via user-centered interface design. Using their own design methodology, the student willcreate a fully functional, integrated, and cohesive multi-paged website. 3.00 credit hours. Prerequisite: GA 215 Web Design Fundamentals.GA 342 Rich MediaThis course covers intermediate studies in animation, video, and interactivity in Web pages, production, and ActionScripting. Using richmedia (audio, video, and animated graphics), students will create an interactive final project. Emphasis is based on the student’s own designmethodology. 3.00 credit hours. Prerequisite: GA 322 Managing Web and Interactive Media.GA 345 Vector Graphic DesignDesigners will work with practical software applications to organize information and solve the design challenges in the hierarchy levels of visualcommunication. This advanced vector-based graphics program gives the students the opportunity to continue to create professional informationsystem graphics while expanding on skills learned in Diagrammatic Design. 3.00 credit hours. Prerequisite: GA 205 Diagrammatic Design.GA 405 New Media Design Studio: Across MediumsStudent will use previous skills and multiple applications to create static, interactive animation and motion graphics. Using Flash andDreamweaver, as well as non-linear and other bitmap- and vector-based software, students will learn the importance of media convergence.This course simulates a real-world digital design and production studio. Through their own design methodology, students will conceptualize,research, design, and produce multimedium-based projects. This gives students the opportunity to explore the concept of designing aninterface for print, new media, and the Internet. Projects can take on the form of individual or group projects. 3.00 credit hours. Prerequisites:GA 322 Managing Web and Interactive Media and GA 342 Rich Media.404 Herzing UNIVERSITY undergraduate Catalog May 2012