Destinacija - Adria Airways

AUDIwould pass up the opportunity to show its history tothe public. However, their exhibitions are about morethan vintage cars – they also aim to present thecompany's development and production. The Germanluxury car maker Audi opened its museum inDecember 2000. The concept and idea behind Audi'smoving museum is to present the history and futureof Audi through a multimedia, interactive exhibition.The architecture of the glass oval-shaped museumbuilding echoes tree rings. The main attraction is undoubtedlythe 14 moving Audi models on the world'slargest paternoster (a paternoster consists of a chainof open compartments that move slowly around avertical loop without stopping and allow users tostep into a lift travelling either up or down).Od znamke Horch do znamke Audi / From Horch to AudiThe museum is divided into the pre-war and postwarperiods and is designed in a way that guidesvisitors through the brand's development from theearly beginnings to the present day. The journey beginson the second floor in 1899, when Horch & Cie.Motorenwerke AG was established. There is a also adescription of the 1932 merger of Audi, Horch, DKWand Wanderer into a single company, Auto UnionAG, which then adopted the famous logo with fourinterlinked rings. In addition to a Horch 10-12 PSTonneeu, the oldest exhibit dating back to 1903, thesecond floor also houses the impressive 16-cylinder,520-horsepower Auto Union Hill Climber. Exhibitsfrom the nostalgic post-war years – rally racing carsand majestic motorcycles – are shown on the firstfloor. They include the famous 3-cylinder, 4-strokeracing motorcycle RM 350, whose 12,000 revolutionsper minute earned it the nickname of "The SingingSaw". The foundation of the Audi brand is the Audi100 model made in 1968. The museum also hassomething for rally enthusiasts: a 4-wheel-drive AudiQuattro racing car. This veritable legend of rally wonthe first race it took part in and continued winningall through 1980 and 1981."The world of experience," as the Audi Forum inIngolstadt is known, also features a number ofother attractions. In addition to the museum,car enthusiasts can see the production, enjoy theculinary delights on offer, visit the Audi cinema orattend an "after work" jazz concert. But the mostexciting experience is probably the handover ofnew cars; along with a tour of the museum andproduction line, it could take all day. Each year,some 120,000 clients collect their new cars, whichmeans an average of 330 people a day.Audi 225 Front Special RoadsterConsidering the speed of development today, carmuseums might become even more interesting inthe future, with our children asking what the pipebelow the rear fender was for. Or maybe the reasonwill be in modern car design and the way modelupdates are increasingly minor and less apparent.At any rate, museums are rapidly becominganother marketing tool for reinforcing the brandand attracting tourists.57