GC Catalog 2011 2012 - Gaston College

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Degrees, Diplomas & CertificatesA.A.S. DegreesBroadcast and Production TechnologyAssociate in Applied Science Degree (A30120)Students enrolled in the Broadcasting ProductionTechnology curriculum will develop professionalskills in radio, television, audio, video, and relatedapplications.Training will emphasize speech, script writing, productionplanning, editing, and post production.Students will also study the development of thebroadcasting industry, sales, ethics, law, marketing,and management. Hands-on training and teamworkapproaches are essential to the instructional process.Upon successful completion, students are preparedto enter broadcasting, production, and related industriesin a variety of occupations.Program Learning Outcomes:Gaston College graduates receiving an associate ofapplied science degree in Broadcast and ProductionTechnology will be able to:1. Demonstrate knowledge of the history anddevelopment of broadcasting (radio, television,internet/new media) regulation, technology,programming, marketing, and sales.2. Determine the significant legal and ethicalissues based on an understanding of caselaw, administrative law, and landmark interpretationsof the first, sixth, and fourteenthamendments of the constitution of the UnitedStates.3. Apply proper operation and care for broadcastequipment including:• Audio console• Microphones• Digital Audio Editing• Emergency Alert System• Studio and ENG video cameras/camcorders• Digital Video4. Employs professional speech techniques includingproper articulation, pronunciation,rate, pitch, and breathing, and inflection,projection, phrasing, and connecting with theaudience.5. Formulate standard script writing techniquesand formats for radio, television, internet/new media for news, entertainment, and advertisingmessages6. Construct principles of broadcast sales includingprospecting, qualifying, needs analysis,presentation, answering objections, closing,and relationship management.7. Analyze audience research techniques anddemographics.8. Differentiate professional work ethic traitsand personal behaviors necessary for careersuccess:• Positive attitude• Confidence• Accountability• Honesty• Respect for employer, co-workers, andaudience• Time management/punctuality• Conscientious with details• Constantly learningGeneral Education Courses (18 SHC) CreditThe following courses are required:ENG 111 Expository Writing 3ENG 114 Prof. Research & Report 3COM 110 Intro to Communications 3MAT 110 or higher 3MUS 110 Music Appreciation 3Social/Behavioral Sciences Elective 3Major Courses (13 SHC)The following courses are required:BPT 110 Intro to Broadcasting 3BPT 111 Broadcast Law and Ethics 3BPT 112 Broadcast Writing 4BPT 113 Broadcast Sales 3Other Required Hours (41 SHC)The following courses are required:BPT 121 Broadcast Speech I 3BPT 131 Audio/Radio Production I 4BPT 231 Video/TV Production I 4BPT 255 Computer-Based Production 3COE 111 Co-op Work Experience I 1Students must also complete 16 hours from thefollowing courses:BPT 132 Audio/Radio Production II 4BPT 135 Radio Performance I 2BPT 136 Radio Performance II 2BPT 137 Radio Performance III 2BPT 232 Video/TV Production II 4BPT 235 TV Performance I 2BPT 236 TV Performance II 2BPT 237 TV Performance III 2BPT 250 Institutional Video 3BPT 260 Multi-Track Recording 3Electives (9 SHC)Select 9 hours from the following courses.Students may take up to 2 SHC of COE courses.ART 111 Art Appreciation 3ART 121 Design I 3ART 260 Photography Appreciation 3ART 264 Digital Photography I 3ART 265 Digital Photography II 360
Degrees, Diplomas & CertificatesA.A.S. DegreesBPT 210 Broadcast Management 3BPT 215 Broadcast Programming 3BPT 238 TV Performance IV 2BPT 241 Broadcast Journalism I 4BPT 242 Broadcast Journalism II 4BPT 285 Broadcast Production Capstone 3COE* --- Co-op Work Experience 1-4HUM 110 Technology and Society 3HUM 160 Introduction to Film 3MKT 120 Principles of Marketing 3MKT 220 Advertising & Sales Promot. 3MUS 210 History of Rock Music 3WEB 110 Internet/Web Fundamentals 3WEB 120 Intro to Multimedia 3Total Semester Hours Credit: 71*Contact Co-op office for course/section numbersBusiness AdministrationAssociate in Applied Science Degree (A25120)The Business Administration curriculum is designedto introduce students to the various aspects of thefree enterprise system. Students will be providedwith a fundamental knowledge of business functions,processes, and an understanding of businessorganizations in today’s global economy.Course work includes business concepts such asaccounting, business law, economics, management,and marketing. Skills related to the application ofthese concepts are developed through the study ofcomputer applications, communication, team building,and decision making.Through these skills, students will have a soundbusiness education base for life-long learning.Graduates are prepared for employment opportunitiesin government agencies, financial institutions,and large to small business and industry.FIRST YEARFallCreditACC 120 Prin of Financial Accounting 4BUS 110 Intro to Business 3BUS 115 Business Law I 3ECO 251 Principles of Microeconomics 3OST 137 Office Software Applications 316SpringACC 121 Prin of Managerial Accounting 4BUS 116 Business Law II 3BUS 137 Principles of Management 3ECO 252 Principles of Macroeconomics 3Humanities Elective 316SummerBUS 125 Personal Finance 3MKT 120 Principles of Marketing 3Elective Major Hour Elective 39SECOND YEARFallBUS 210 Investment Analysis 3BUS 217 Employment Law & Regulations 3ENG 111 Expository Writing 3LOG 110 Introduction to Logistics 3MAT 110 MAT 110 or higher 315SpringBUS 225 Business Finance 3BUS 230 Small Business Management 3BUS 239 Business Applications Seminar 2BUS 260 Business Communication 3ENG 114 Prof Research & Reporting 3orENG 112 Argument-Based Research 3orENG 113 Literature-Based Research 3INT 110 International Business 317Program Learning Outcomes:1. Students will demonstrate the influence ofsupply and demand theories in various businesssituations.2. Students will demonstrate the ability to analyzethe marketing mix for a given product.3. Students will demonstrate the ability to understandand apply law and ethics to variousbusiness situations.Gaston College Business and Information TechnologyAssociate Degree Programs are accredited bythe Accreditation Council for Business Schools andPrograms (ACBSP).This program is also available in a condensedformat for evening students.61Total Semester Hour Credits: 73Major Hour Electives (Select 3 credit hours)BUS 121 Business Math 3BUS 234 Training and Development 3CIS 110 Intro to Computers 3CTS 130 Spreadsheets 3DBA 110 Database Applications 3MKT 121 Retailing 3MKT 220 Advertising & Sales Promotion 3OST 136 Word Processing 3OST 138 Advanced Software Applications 3OST 153 Office Finance Solutions 2COE* --- Co-op Work Experience 1-3* Contact Co-op office for course/section numbers.
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Student InformationTable of Content
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Student InformationMission Statemen
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IndexIndex- C -Career Scholarships
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IndexIndexIndustrial Systems Techno
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MapsDallas (Main) Campus, Dallas, N
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MapsKimbrell Campus & Textile Techn
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GC Catalog 2011 2012 - Gaston College

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