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National Water Skills Audit - Australian Water Association

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members (at all educational levels) of the engineeringteam in achieving successful outcomes.3. Implementation of best-practice engineeringeducation by all engineering schools.4. Enhance resources to enable delivery of engineeringeducation aligned with Australia’s needs andinternational standards.5. Enhanced engagement with industry to strengthenauthenticity of education.6. Address shortages by increasing diversity inworkplaces and education programmes.Although the VET sector has clear guiding strategies forcollaboration with industry, universities do not, insteadhaving ad hoc, fragmented relationships. This situationmust be improved to ensure that university courses alsoreflect the needs of industry, particularly in industriesexperiencing skills shortages. However, as universitiesand industry have different drivers, it is not necessarilyan easy task to devise a mutually beneficial process.“Companies and universities are not natural partners:their cultures and missions are different” (Lambert,2003).Tables 3.1 and 3.2 provide a comparison of differentknowledge acquisition and product developmentcharacteristics of industry and universities. Thesecharacteristics are of course generalisations, and thereare notable exceptions, but they serve to illustrate thedifferent drivers in each sector.In a recent survey by WICD on the nature ofrelationships between the water industry anduniversities responses were collected from 42organisations. Table 3.3 shows that the majorityof activities occurring between respondents anduniversities centre around employing graduates (90per cent) and offering internships/cadetships/vacationemployment (81 per cent). Very little activity occurredin regard to providing advice on course content (22 percent), providing lectures on water topics (33 per cent)or offering prizes and awards (18 per cent). Similarly,Table 3.1: Knowledge acquisition characteristics of industry and universitiesIndustryMarket drivenApplied to specific area/productUniversitiesCuriosity drivenContribution to knowledgeProtected Given freely (?)SpecificLimited resourcesSingle disciplineExploratoryMany resourcesMulti-disciplinarySource: Murray 2008b, adapted from Attikiouzel 2008.Table 3.2: Product development characteristics of industry and universitiesIndustryMarket needInventorPreproduction prototypeBusiness planFundingProduction prototypeManufacturingMarketing StrategySales:$$$$UniversitiesKnowledge needAcademic innovatorCourse description and contentAcademic planAdministrationCourse notesPrintingMarketing StrategyStudents:$$$$$Source: Murray 2008b, adapted from Attikiouzel 2008.12 ICE WaRM • <strong>National</strong> <strong>Skills</strong> <strong>Audit</strong> (Phase One) Report

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