Recreation Study

FIGURE 7: YOUNG SPORTS FAN AT RECREATION FESTIVAL IN MITCHELLS PLAIN (SOURCE: SRA)14RecommendationsBased on the feedback from residents in Cape Town and the stakeholders that wereinterviewed, the following recommendations are made:14.1 To encourage more active lifestyles amongadults and children, increase participationin sport and recreation through a socialmarketing campaign aimed at knowledge,attitudes and behaviours.To encourage participation in physical activities, a socialmarketing approach would be ideal because it addressesknowledge, behaviour, attitudes and environmental factors.A campaign could include:• Engaging communities by finding sport andrecreation champions in each community.• Encouraging inactive residents to find one newthing that they really like to do that gets themphysically active.• Having a ‘recreation month’ and other events topromote sport and recreation.• Distributing educational pamphlets.• Linking communities with each other throughcompetitive or non-competitive activities.Based on the feedback from residents, it is essential thatsuch a campaign should be accompanied with visiblechanges to programmes and facilities.14.2 Focus on informal recreation that buildscommunities rather than primarily onformal sport.Based on the wants and needs expressed by residents,the SRA should focus on providing informal recreationopportunities that build communities and provideopportunities for engagement with other communitiesacross all age groups.100 CITY OF CAPE TOWN RECREATION STUDY