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making-sense-of-change-management

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The underpinning theorycan only be made <strong>sense</strong> <strong>of</strong> after the event. This can lead to a <strong>sense</strong> <strong>of</strong>powerlessness that is disconcerting, but probably realistic!See Chapter 9 on complex <strong>change</strong> for further reading on this metaphor.Table 3.1Four different approaches to the <strong>change</strong> processMetaphor How <strong>change</strong> is tackled Who is Guiding principlesresponsibleMachine Senior managers define targets Senior Change must beand timescale. Consultants <strong>management</strong> driven. Resistanceadvise on techniques. Changecan be managed.programme is rolled out fromTargets set at thethe top down. Training is givenstart <strong>of</strong> the processto bridge behaviour gap.define the direction.Political system A powerful group Those with There will be<strong>of</strong> individuals builds a new power winners and losers.coalition with new guidingChange requiresprinciples. There are debates,new coalitions andmanoeuvrings andnew negotiations.negotiations which eventuallyleads to the new coalitioneither winning or losing.Change then ensues as newpeople are in power with newviews and new ways <strong>of</strong>allocating scarce resources.Those around them positionthemselves to be winnersrather than losers.Organisms There is first a research phase Business There must bewhere data is gathered on the improvement/ participation andrelevant issue (customer HR/OD involvement, andfeedback, employee survey etc). managers an awareness <strong>of</strong>Next the data is presented tothe need forthose responsible for <strong>making</strong><strong>change</strong>.<strong>change</strong>s. There is discussionThe <strong>change</strong> isabout what the data means, andcollaborativelythen what needs to be done.designed as aA solution is collaborativelyresponse todesigned and moved towards,<strong>change</strong>s in thewith maximum participation.environment.Training and support arePeople need to begiven to those who need tosupported throughmake significant <strong>change</strong>s.<strong>change</strong>.106

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