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UROP Proceedings 2010-11

UROP Proceedings 2010-11

UROP Proceedings 2010-11

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Consumer Shopping Behavior in Internet Group-buyingAdvisor : ZHENG Rong / ISOMStudent : HUANG Yuelun / MAEC(<strong>UROP</strong>1000, Summer 20<strong>11</strong>)Internet-based group-buying is one of several important innovations of modern transaction. Ithas advantage over traditional sales in providing more choices, symmetry information andforeseeable deal price. Recently, the popular “groupon.com” is launched in China. However,the transactions in China are set by very low limit on the number of buyers for everysuccessful deal, and most of the transactions have low constant prices. This study collects datafrom past sales on “groupon.com” and the factors are ranked according to contributions tosuccessful deals and consumer behavior in future deals are predicted.Consumer Shopping Behavior in Internet Group-buyingAdvisor : ZHENG Rong / ISOMStudent : KHOR Sher Lyn / ACCT & IS(<strong>UROP</strong>1000, Summer 20<strong>11</strong>)The trend of group-buying has become more and more popular in many countries around theworld. Every day, more than 100,000 new deals are made in this market. The overwhelmingresponses from consumers have resulted in extremely favorable outcomes to merchants,which include boost in sales as well as increase in reputation. This project aims atunderstanding consumers’ buying behavior by collecting information on buying patterns ongroup-buying websites. Codes are developed for the purpose of data collection related tocities, current deals and specific details of the deals.Consumer Incentives in Participating Internet Group-buyingAdvisor : ZHENG Rong / ISOMStudent : TSOI Ho Yin / ECOF(<strong>UROP</strong>1000, Summer 20<strong>11</strong>)In the past few years, internet group-buying has become popular in Hong Kong. Toinvestigate what factors influence the number of purchases, we have to collect and quantifyreal-life data from leading group-buying websites. Results show that discount is not the onlyfactor influencing the number of purchases in internet group-buying. Instead, other factorssuch as cost, location, category and number of pictures contribute to the incentives forconsumer to participate in group-buying.68

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