UROP Proceedings 2010-11

Multiculturalism, Social Judgments and DecisionsAdvisor : CHAO Melody Man Chi / MGMTStudents : PI Chendong / GBUS(UROP1100 & 1200, Fall 2010 & Spring 2011)YE Jiong / FINA(UROP1100 & 1200, Fall 2010 & Spring 2011)Past studies have suggested that expatriates’ perceived distinctiveness of cultures could havean impact on their cross-cultural adjustment and adjustment outcomes. However, few studieshave examined how expatriates’ lay beliefs could set up their cultural perceptions. Althoughwe have gained significant understanding of the roles of lay theories of race in cognitions anddynamic processes in cross-cultural context, few scholars have applied such a perspective intothe field of cross-cultural adjustment of expatriates. This research identifies the gap in thecurrent adjustment literature and develops propositions that address the dynamic processesthrough which lay beliefs might function. It also aims to examine the implications of thisadjustment processes to international assignments.Corporate Reputation in a Global ContextAdvisor : CHAO Melody Man Chi / MGMTStudent : WU Xiaoyue / FINA(UROP1100 & 1200 Fall 2010 & Spring 2011)Corporate reputation is a relatively new topic in business management and social sciences.This project is an attempt to contribute new insights to the topic by investigating corporatereputation from a psychological perspective. A business case is used as the focus of study.Literature review is conducted and a model on corporate reputation under global context isalso put together based on the literature review. A survey in the form of a questionnaire is thencarried out to verify the proposed model and predictions.A Literature Review on Corporate ReputationAdvisor : CHAO Melody Man Chi / MGMTStudent : ZOU Ailin / FINA(UROP1100, Spring 2011)Corporate reputation is of great significance. It is regarded as an intangible asset that enhancescustomer satisfaction and loyalty, employee retention, firm equity and investor awareness.This project is a study on the factors affecting corporate reputation, namely, familiarity withthe company, corporate social responsibility, corporate responsibility and corporate branding.74