prospectus for - Pumpkin Patch investor relations

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sales and marketingPumpkin Patch’s sales are forecast to reach $213.5 million in the 2004 financial year, a forecast increase of morethan 42% over the 2001 pro forma financial year. This consistent and strong sales growth is expected to resultfrom the Company using a range of sales channels including:• Pumpkin Patch retail stores;• International wholesaling;— Department stores;— Pumpkin Patch branded stores owned by third parties; and• Catalogue and Internet.Forecast FY04 Unit Sales CompositionRetail Aust64%Retail NZ21%Direct NZ / Aust 3%Wholesale NZ / Aust 2%Wholesale EU 1%Wholesale USA 2%Retail UK 7%10
Pumpkin Patch storesPumpkin Patch currently has 111 stores in New Zealand, Australia and the UnitedKingdom and employs approximately 1,700 staff (including both full time and part timestaff). 37 of these stores are located in New Zealand with 64 in Australia and 10 in theUnited Kingdom – and a further 2 stores will be opened in New Zealand by the end ofthe 2004 financial year. Each of these stores sells the comprehensive Pumpkin Patchcollections and is designed to be open, inviting and exciting.The Pumpkin Patch shopping experience is fresh and unique – when people walk intoone of the stores they are meant to get a real sense of the passion that the Companyhas put into the clothes. Every store has a toy-filled play area to keep even the smallestshoppers amused, and lots of room for parents and kids to move around.Given that the unique stores are perceived by some parents as a shopper’s heavenwith specially designed areas for boys and girls and a cool mini-store for the UrbanAngel brand, it is not surprising that several stores have been voted by shopping centrecustomers as the best in the centre.The fixtures and fittings throughout our stores reflect the commitment to quality that isevident throughout the business. Special interior effects and hand-painted finishes areused to create a warm and friendly ‘designer store’ atmosphere.Pumpkin Patch carefully evaluates the location for new stores. The Companyundertakes reviews with external consultants that analyse customer catchments,customer demographics, availability and cost of retail space, proximity of competitorsand proximity to other existing Pumpkin Patch stores.Pumpkin Patch’s in-house design and fitout teams enable the Company to quicklydesign and build new stores. Generally a store is open within eight to ten weeks fromthe receipt of final plans and approvals.Most stores are between 250m 2 and 350m 2 (the largest is 500m 2 ) with standard leaseshaving initial durations of approximately five years.Pumpkin Patch has identified specific store expansion opportunities in bothNew Zealand and Australia and expects to open an additional 2 stores in New Zealandand 7 stores in Australia during the 2005 financial year.Pumpkin Patch Store Numbers140120NZ HBK Aust UK11312210080718460402005640271114841 1 21992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005(Financial Year End)11
Page 1 and 2: Lead ManagerGoldman Sachs JBWere (N
Page 3 and 4: table of contentsInvestment overvie
Page 5 and 6: strong Australasian and growing int
Page 7 and 8: description of the company’s busi
Page 9: Pumpkin Patch... the brandFounded i
Page 14 and 15: wholesale salesPumpkin Patch has id
Page 16 and 17: the offering14
Page 18 and 19: Shares will be able to be traded fr
Page 20 and 21: Option Offer (Employees Only)Offer
Page 22 and 23: shareholding structure20
Page 24 and 25: directors & senior management22
Page 26 and 27: Senior ManagementMike ArandGeneral
Page 28 and 29: corporate governanceThe Board of Pu
Page 30 and 31: isk and special trade factorsPrinci
Page 32 and 33: Head OfficePumpkin Patch’s head o
Page 35 and 36: 33financial information
Page 37 and 38: Basis of PreparationPro forma histo
Page 39 and 40: prospective financial informationTh
Page 41 and 42: PROSPECTIVE FINANCIAL INFORMATION (
Page 47 and 48: group financial statementsPUMPKIN P
Page 49 and 50: PUMPKIN PATCH LIMITED & SUBSIDIARIE
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PUMPKIN PATCH LIMITED & SUBSIDIARIE
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summary historical financial inform
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SUMMARY HISTORICAL FINANCIAL INFORM
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Basis of opinion on the summary of
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statutory and other informationThe
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5A. Restrictions of Directors’ Po
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Relevant Interest Holder No of Natu
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11. Acquisition of Business or Subs
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20. Restrictions on the Issuing Gro
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Regulation 12The Securities Commiss
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DF7 Share SchemeThe Company has est
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glossary of certain termsTermDefini
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89application instructions
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9. If your Share Application Form i
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ules relating to the Pumpkin Patch
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part or all of the Options (subject
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arbitrator shall be appointed by th
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directory and advisersDirectorsChri
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