prospectus for - Pumpkin Patch investor relations

Pumpkin Patch storesPumpkin Patch currently has 111 stores in New Zealand, Australia and the UnitedKingdom and employs approximately 1,700 staff (including both full time and part timestaff). 37 of these stores are located in New Zealand with 64 in Australia and 10 in theUnited Kingdom – and a further 2 stores will be opened in New Zealand by the end ofthe 2004 financial year. Each of these stores sells the comprehensive Pumpkin Patchcollections and is designed to be open, inviting and exciting.The Pumpkin Patch shopping experience is fresh and unique – when people walk intoone of the stores they are meant to get a real sense of the passion that the Companyhas put into the clothes. Every store has a toy-filled play area to keep even the smallestshoppers amused, and lots of room for parents and kids to move around.Given that the unique stores are perceived by some parents as a shopper’s heavenwith specially designed areas for boys and girls and a cool mini-store for the UrbanAngel brand, it is not surprising that several stores have been voted by shopping centrecustomers as the best in the centre.The fixtures and fittings throughout our stores reflect the commitment to quality that isevident throughout the business. Special interior effects and hand-painted finishes areused to create a warm and friendly ‘designer store’ atmosphere.Pumpkin Patch carefully evaluates the location for new stores. The Companyundertakes reviews with external consultants that analyse customer catchments,customer demographics, availability and cost of retail space, proximity of competitorsand proximity to other existing Pumpkin Patch stores.Pumpkin Patch’s in-house design and fitout teams enable the Company to quicklydesign and build new stores. Generally a store is open within eight to ten weeks fromthe receipt of final plans and approvals.Most stores are between 250m 2 and 350m 2 (the largest is 500m 2 ) with standard leaseshaving initial durations of approximately five years.Pumpkin Patch has identified specific store expansion opportunities in bothNew Zealand and Australia and expects to open an additional 2 stores in New Zealandand 7 stores in Australia during the 2005 financial year.Pumpkin Patch Store Numbers140120NZ HBK Aust UK11312210080718460402005640271114841 1 21992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005(Financial Year End)11