isk and special trade factorsPrincipal RisksSharesThe principal risk to <strong>investor</strong>s under the Share Offer is that they may not be able to recoup their originalinvestment or they may not receive the returns they expect. This could happen <strong>for</strong> a number of reasonsincluding that:• The price at which the Shares trade may be lower than the price paid <strong>for</strong> them;• There is no ready market <strong>for</strong> <strong>Pumpkin</strong> <strong>Patch</strong> shares;• <strong>Pumpkin</strong> <strong>Patch</strong> does not have funds available to pay dividends;• <strong>Pumpkin</strong> <strong>Patch</strong> becomes insolvent or does not have sufficient assets to pay returns to holders of the Shares;• The operational and financial per<strong>for</strong>mance of <strong>Pumpkin</strong> <strong>Patch</strong> falls below expectation; and/or• The Company is placed in receivership or liquidation.The Shares will be ordinary fully paid shares and holders of Shares will have no liability to <strong>Pumpkin</strong> <strong>Patch</strong> <strong>for</strong> anyfurther payment in respect of the Shares.Risk factors exist that are both specific to <strong>Pumpkin</strong> <strong>Patch</strong>’s business activities and of a general nature. Thesefactors may, individually or in combination, affect the future operating per<strong>for</strong>mance of <strong>Pumpkin</strong> <strong>Patch</strong> and thevalue of a holder’s investment in <strong>Pumpkin</strong> <strong>Patch</strong>.Many factors will affect the price of the Shares including economic conditions in New Zealand and elsewhere,the operational and financial per<strong>for</strong>mance of <strong>Pumpkin</strong> <strong>Patch</strong>, changes in government policies and regulationsin countries where <strong>Pumpkin</strong> <strong>Patch</strong> operates and movements in interest rates or currency exchange rates.An <strong>investor</strong> in Shares will also face the business risks arising from the assets and undertakings of the <strong>Pumpkin</strong><strong>Patch</strong> Group.OptionsThe principal risk to holders of Options under the Option Offer is that the Options cannot be exercised becausethe Share price does not meet the stipulated per<strong>for</strong>mance benchmark. This could happen <strong>for</strong> a number ofreasons including those set out above in relation to Shares. In addition once a holder of Options has paid theExercise Price and had the Options converted to Shares, he or she is subject to the same risks as anyshareholder, as set out generally in this section.Exchange Rates<strong>Pumpkin</strong> <strong>Patch</strong> is exposed to movements in exchange rates (in particular the exchange rates between theAustralian dollar, the New Zealand dollar and the United States dollar) as:• In excess of 75% of <strong>Pumpkin</strong> <strong>Patch</strong>’s inventory is purchased internationally in United States dollars; and• The majority of <strong>Pumpkin</strong> <strong>Patch</strong>’s stock is sold in currencies other than New Zealand dollars with approximately60% of the Company’s sales denominated in Australian dollars.Exchange rate movements affecting these currencies will impact the financial per<strong>for</strong>mance and financialposition of <strong>Pumpkin</strong> <strong>Patch</strong> to the extent the <strong>for</strong>eign exchange rate is not hedged.28
System Risks<strong>Pumpkin</strong> <strong>Patch</strong>’s business is reliant on in<strong>for</strong>mation technology systems to manage stock, costs, stock despatch,a retail database and retail sales. These computer based systems are essential to managing the business.<strong>Pumpkin</strong> <strong>Patch</strong> is exposed to a number of risks, including:• Complete or partial failure or sabotage of the in<strong>for</strong>mation technology systems;• Inadequacy of in<strong>for</strong>mation technology systems used by <strong>Pumpkin</strong> <strong>Patch</strong> due to, among other things, failureto keep pace with developments;• Capacity of the existing systems to effectively accommodate <strong>Pumpkin</strong> <strong>Patch</strong>’s growth and businessdevelopment; and• Inability of separate systems to successfully integrate and communicate with each other.To mitigate some of these risks, <strong>Pumpkin</strong> <strong>Patch</strong> has disaster recovery, system development and strategic plansin place. However, any failure or inadequacy in <strong>Pumpkin</strong> <strong>Patch</strong>’s systems could result in business interruption,the loss of customers, damaged reputation and weakening of <strong>Pumpkin</strong> <strong>Patch</strong>’s competitive position and couldthere<strong>for</strong>e adversely affect the business. No assurances can be given that <strong>Pumpkin</strong> <strong>Patch</strong>’s in<strong>for</strong>mationtechnology systems will, in the future, be adequate to manage the business or that its disaster recovery andsystem development plans will be adequate.Public and Product Liability<strong>Pumpkin</strong> <strong>Patch</strong> markets its products in several countries. Regulations relating to product quality and safety, andpublic and product liability differs in each of these countries. <strong>Pumpkin</strong> <strong>Patch</strong> has procedures in place to ensurethat relevant requirements are reviewed and evaluated prior to supplying product to these countries, and,where appropriate, insurance cover is obtained.There is a risk, however, that notwithstanding these procedures,<strong>Pumpkin</strong> <strong>Patch</strong> may be liable in respect of its product supplied in New Zealand and internationally.Key Personnel<strong>Pumpkin</strong> <strong>Patch</strong>’s per<strong>for</strong>mance is dependent on the ef<strong>for</strong>ts and abilities of its executive management (seepages 23 and 24). While each of these executives is party to an employment contract, under the terms of thecontracts each executive is permitted to terminate the contract upon notice. <strong>Pumpkin</strong> <strong>Patch</strong>’s success is alsodependent on its ability to hire additional personnel as necessary to meet its business needs. Whilst every ef<strong>for</strong>tis made to retain key employees, plan <strong>for</strong> succession and recruit new personnel as the need arises, the loss ofone or more key personnel may adversely affect <strong>Pumpkin</strong> <strong>Patch</strong>’s business and earnings or growth prospects.Reputation or Brand Damage<strong>Pumpkin</strong> <strong>Patch</strong>’s reputation and brand are valuable components of its business. <strong>Pumpkin</strong> <strong>Patch</strong> has in placeprocedures to set relevant terms of trade with suppliers and buying agents to ensure that the quality of theproduct is maintained and also to deal with other activities of suppliers which could affect the quality of theproduct or the reputation or brand of <strong>Pumpkin</strong> <strong>Patch</strong>. Notwithstanding these ef<strong>for</strong>ts, it is possible that customers’perceptions of a reduction in quality in <strong>Pumpkin</strong> <strong>Patch</strong> products or a perceived association by <strong>Pumpkin</strong> <strong>Patch</strong>with socially irresponsible behaviour or supply practices may damage <strong>Pumpkin</strong> <strong>Patch</strong>’s reputation or brandand thereby adversely affect its earnings or growth prospects.Logistics<strong>Pumpkin</strong> <strong>Patch</strong> is reliant on third parties to deliver its stock to its distribution centre in New Zealand and storesin various markets around the world. Industrial <strong>relations</strong> at sea ports and airports in New Zealand and overseasare traditionally volatile. There is a risk that delivery of product to the distribution centre and stores may bedelayed by reason of industrial dispute or other factors affecting the transport arrangements. This mayadversely affect <strong>Pumpkin</strong> <strong>Patch</strong>’s ability to deliver stock to the stores which may adversely affect business andearnings.29