Dynamic Copywriting

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Dynamic And Influential Copywriting: Learn How To Write Sale Copy That SellsAs long as you use relationship marketing properly, it willguarantee you loyal customers that you will keep. Articlemarketing is smart marketing. YOU provide well-written andrelevant articles you've written to other Web sites, blogs andeZines for free. This sets you up as an expert, gives you leads,increased site traffic to your web site and improved search enginerankings.Blogging and SEO (search engine optimization) are two other tools.Blogging provides an arena to combine text, images, and links toother blogs, and web pages about your business, product/service.You can post updates on what you are doing, what new additionsthere have been to your product/services, any specials/sales andeven product photos.SEO here means understanding what human visitors might searchfor, and to help match those visitors with sites offering what theywant to find. Pay careful attention to this segment as it is crucialto you when you come to write sales copy for your website.If your business relies on cold calls, referrals, instant messengercommunications, and e-mails, etc. you will know the importance ofhaving good website copy. You learn about your prospect and theirneeds through your interactions with them and determine howyour product can meet their needs. Then you market to thoseneeds in language that gets their attention.10
Dynamic And Influential Copywriting: Learn How To Write Sale Copy That SellsMORE ON IDENTIFYING YOUR AUDIENCEIf you were asked why you built a website, chances are you wouldsay it was to tell people about your company. Well, actually, thebetter thing to do when planning and building a site is to aim it atyour intended audience – the customers who need and want yourproduct. Certainly that COULD be anyone, especially if you aremarketing weight loss products. However, it's highly unlikely ahorse trainer is going to be interested in your products. So youneed to refine your focus.Who visits your website? Prospects, existing customers, you do aswell as your friends and relatives, your employees do and perhapsinvestors if you have them. Each one of these groups of peoplewould be looking for different content. The way you have yourwebsite sales copy written will pretty much determine what thenext step will be for each of these user groups. If you want togenerate sales, give good customer service and communicate withemployees and/or investors, you must have copy that moves themto action.We mentioned this a little earlier in this chapter about knowingwhat your audience is searching for and how they do that. Thereare two ways to find out this kind of information. The first way isto ask your employees what people want and need. These are11
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