Dynamic Copywriting

Dynamic And Influential Copywriting: Learn How To Write Sale Copy That SellsCHAPTER 5:PSYCHOLOGICAL TECHNIQUES TOMAKE UP THEIR MINDLEARNING HOW THE MIND WORKS CAN WORK FOR YOUIt's always a good idea to have an idea of how the mind works soyou can adjust your sales copy accordingly to appeal to certainmind sectors. Let's just start with some basic information so youget a good idea of how the mind works.The brain does two major things – stores information in yourmemory and processes information that allows you to use/applyyour knowledge to make decisions and solve problems. Next we'lllook at what side of the brain does what.Your left brain works with logic, words, parts and specifics, analysisof situations in detail, and sequential thinking. The left braininterestingly enough has a sense of time and a sense of your goalscorrelated with your position in relation to those goals. Talk abouta finely tuned instrument. The left brain also governs/runs theright side of your body.Your right brain works with emotions, pictures, wholes and how allthe parts all relate together, putting stuff together (that AH-HAmoment), and simultaneous/holistic thinking. This side of the34