Dynamic Copywriting

Dynamic And Influential Copywriting: Learn How To Write Sale Copy That SellsCHAPTER 8:DRAWING THEM INGreat copy is only great if someone reads it. You can have the bestteam of writers doing your site and you are getting few visitors.Few visitors equates to poor sales. So, what do you do to drawthose people to your site? You have to entice them to move from ahigh traffic area on the web to your website. Remember that ifyour copy is dynamic and influential, it will draw people to yoursite. It must first, however, be exposed to an audience.SEARCH ENGINE OPTIMIZATIONAs discussed earlier, search engine optimization (SEO) used to bethe standard whereby copy was used to generate visitors throughsearch engines. It is still a good strategy and can be helpful to asite in getting better exposure. However, now there are othersocial networking strategies that anyone can use that can be justas effective at improving your search engine placement ANDattracting visitors at the same time. So, don’t trash SEO, butremember to add your copy to social networking sites wherepeople congregate and are ready to browse.61