Dynamic Copywriting

Dynamic And Influential Copywriting: Learn How To Write Sale Copy That SellsMORE ON IDENTIFYING YOUR AUDIENCEIf you were asked why you built a website, chances are you wouldsay it was to tell people about your company. Well, actually, thebetter thing to do when planning and building a site is to aim it atyour intended audience – the customers who need and want yourproduct. Certainly that COULD be anyone, especially if you aremarketing weight loss products. However, it's highly unlikely ahorse trainer is going to be interested in your products. So youneed to refine your focus.Who visits your website? Prospects, existing customers, you do aswell as your friends and relatives, your employees do and perhapsinvestors if you have them. Each one of these groups of peoplewould be looking for different content. The way you have yourwebsite sales copy written will pretty much determine what thenext step will be for each of these user groups. If you want togenerate sales, give good customer service and communicate withemployees and/or investors, you must have copy that moves themto action.We mentioned this a little earlier in this chapter about knowingwhat your audience is searching for and how they do that. Thereare two ways to find out this kind of information. The first way isto ask your employees what people want and need. These are11