Dynamic Copywriting
Dynamic Copywriting
Dynamic Copywriting
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<strong>Dynamic</strong> And Influential <strong>Copywriting</strong>: Learn How To Write Sale Copy That Sells"You can imagine in great detail the sensuous pleasure a mink coatwill give you." Note the visual and kinesthetic (feeling) appeal."You can see your friends going green with envy when they seeyour new mink coat." Note the visual appeal.You can even use questions to pique interest, such as:"Can you imagine the looks you will get from your friends whenthey see your luxurious mink jacket?" Again, the visualcomponent. But you get the idea. Use the language of the sensesto tell people what they will see, hear, feel, smell or taste. Thesesenses can be used to picture (etc.) the consequences of buyingyour product/service. You are telling customers what they willexperience.Use your "sense-ua"l copy on your website in your headlines,subheads, testimonials, the signature you use on emails, on orderpages, sign up forms, follow up emails, blog posts, business cards,answering machines and voice mail.30