12.07.2015 Views

Dynamic Copywriting

Dynamic Copywriting

Dynamic Copywriting

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Dynamic</strong> And Influential <strong>Copywriting</strong>: Learn How To Write Sale Copy That Sellstool or technique to have in your arsenal for writing sales copy. Itgives you that edge a lot of other writers don't have. If you'vespent any time reading sales copy on the Net, they you alreadyknow what is and is not good. Sometimes that is intuitive, butmostly good copy screams good copy. Bad copy – well, it toospeaks for itself and guess what? Bad copy drives people away.NLP language patterns have always been a long time. This cameabout as the consequence of research into why two people whohave the same experiences react to them differently. Of courseyou react differently, but that isn't the point. The point is that notonly are your reactions different, the language you use to describeyour reactions is also different.People then tell you how they perceive various circumstances usingthe language of their lead and back up system - auditory, visual orkinesthetic.This really isn't magic. If you pay close attention to what yourcustomers are telling you – read the language they use, hear thelanguage they use – you will know what lead systems they areusing and you can write your sales copy to suit their neurolinguistic patterns.Here's another benefit to using your customers language patterns,in emails, phone calls, notes, etc. Yes, and in sales copy. Roughly96% of your customers will be visuals and will respond to those42

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!